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The London Smartsave Map is a pocket-size map of central London that includes a Map of the London Underground and comes with over 130 discounts to some of London’s most popular attractions and restaurants including St Paul’s Cathedral, Ripley’s Believe It Or Not, and the London Dungeon, and restaurant chains such as Bella Italia, Pizza Express, Cafe Rouge, and Planet Hollywood. It is distributed to over 750 centrally-located London hotels, to brands such as Thistle, Radisson Edwardian, and Best Western. It also has the largest circulation of all London’s tourist publications.
With this new edition of the map, Smartsave have implemented several changes that they hope will help the way people view, and use the map. As James Harrabin, Product and Marketing Manager at Smartsave, said: "We’ve made some substantial changes to the design of the map to help users understand just how simple our message is, specifically that these discounts are 20% off with no restrictions or exclusions."
Mr Harrabin went on to say: "We’ve also added a number of attractions, from The British Music experience at the O2, to the Arsenal Stadium Tour. And these are just the start. We continue to work hard to bring in the biggest and most popular attractions and restaurants in greater London."
Smartsave, a division of media group Metropolis International, has a legacy creating similar products, as George Berzgal, Smartsave’s Managing Director, elaborated: "We’ve been producing these valuable maps, in one form or another, since 1994 with which we’ve been able to amass a vast distribution network. The value that the London Smartsave Map offers hotels, tourists, and participating merchants is unmatched. The London Smartsave Map effectively markets to a hard-to-reach target group; international tourists, which makes it an excellent vehicle for the map’s participating merchants". Mr Berzgal went on to say: "We distribute it through carefully selected London hotels, international travel agencies and tour operators. This means that for our merchants we drive incremental business by putting them front and centre with customers that have a large number of options available to them in London."
Having just successfully re-launched their popular website, Smartsave continue to build their worldwide brand with a new edition of their popular New York Smartsave Map, which is currently supplied to a large number of New York hotels, and offers the same value to tourists and participating merchants as the edition. For the New York map they have recently added some key landmark attractions such as Central Park Zoo, Bronx Zoo, NY Aquarium as well as continuing to promote attractions such as Madame Tussauds, Ripley’s Believe It or Not! and The Intrepid.
With a push to engage the millions of new tourists visiting London this summer for the Olympics and the broadened focus on building out new markets in the USA, Smartsave continue to expand and refine their successful core business, while also treading new ground.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
