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Serko signs Zeno reseller agreement with LUXE Travel Management

ZS Associates will be first LUXE client to roll out the booking and expense tool in North America.

Serko Limited, a leader in online travel booking and expense management for business, announced the signing of LUXE Travel Management, a Frosch Company, as a Zeno reselling partner for North America. Consulting and professional services firm ZS Associates will be the first LUXE client to roll out Zeno in North America.

ZS Associates meetings and travel manager Suzanne Boyan, winner of the 2019 BTN Travel Manager of the Year Award, said the firm chose to make the switch to Zeno after working with ZS Associates’ internal user experience consulting practice to evaluate several corporate booking tools.

“Everyone who participated in the testing absolutely loved Zeno compared to the other tools on the market,” Boyan said. “We also found that Zeno was the platform that was most ready to handle New Distribution Capability (NDC) content. That was important because we all have to prepare for NDC and prepare our travelers for it, too.”

LUXE Travel Management and ZS Associates worked with the Zeno team, leveraging the Zeno Labs program, an experiential design approach that allowed approximately 100 actual users from ZS Associates and LUXE to provide in-depth feedback on tool functionality and user experience through regular live walk-throughs.

"The Zeno team was great to work with and incredibly responsive,” said Bill Kramer, Chief Marketing Officer at LUXE Travel Management. “During the implementation process, we provided a number of requested changes to better adapt the tool to ZS Associates’ specific needs. They aggressively fulfilled them, and we’re confident in both the Zeno team and the tool.”

The reseller agreement is part of Serko’s TMC Community Program, which provides unique benefits to agencies that sign reseller agreements for Zeno, Serko’s next-generation travel booking and expense management tool, in 2020. The Community Program is designed to provide TMCs a competitive leg up against online travel and expense disruptors through accelerated onboarding, deferred implementation fees and zero minimums until 2021, as well as significant referral commissions for Zeno Expense.

“To be able to work with two partners who prioritize innovation the way LUXE and ZS Associates do in order to make Zeno work even better for the North American market has been extremely valuable,” said Serko SVP of North America Tony D’Astolfo. “We’re all looking forward to the post-pandemic roll out to the entire ZS team.”

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.