The MNTO has decided to launch a widespread, humorous and unexpected campaign through the whole of Europe to protest against the end of summer and defeat "back to work" gloominess.
RABAT, Morocco – The Moroccan National Tourist Office originated this movement in an attempt to make Europeans, who are getting depressed at the idea of being stuck at work during endless working days, smile again. The MNTO has decided to launch a widespread, humorous and unexpected campaign through the whole of Europe to protest against the end of summer and defeat “back to work” gloominess. The Movement was thus launched in September using various phases in the approach, combining digital and event initiatives.
Today, the campaign enters a new dimension on YouTube with an interactive video which draws a parallel between the daily routine life of a European couple and more exciting days spent by the same couple holidaying in Morocco. Click on http://www.youtube.com/visitmorocco and follow this split-screen account hour by hour, over 24 hours. It is a unique TV reality experience! The video is a source of inspiration for all the professionals who dream of being away on a holiday. And to allow them to turn their desires into real projects, advertising banners next to the video propose holiday offerings in Morocco. There is but one click from dream to reality!
In October, the Movement will take to the streets again to reveal the “Moroccan solution”: the campaign will roll through the streets of the European capital cities with messages opposing city life and sunny holidays as never before.
Through this global communication campaign, the Moroccan National Tourist Office uses humour to show gloomy city dwellers that a remedy against greyness and routine exists: going (or going back!) to Morocco.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
