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It is absolutely imperative in today’s technology-focused world to have a website for your business. Below are some tips from .travel in choosing the best domain name.
There is an entire industry devoted to getting websites to rise to the top of search engines such as Google and Yahoo. Search engine optimization is the process of increasing the amount of traffic to a website through natural search engine results. This means that the higher your site ranks in the pages of Google, the more likely users are to click on your page. A website is optimized when its content and domain are relevant to keywords being searched. A major advantage of registering under the .travel domain is that the keyword travel will be found right in your URL. This will significantly enhance your site’s search engine results when the word travel is searched. By registering with .travel you would be following in the footsteps of great travel sites that have assumed the #1 Google spot, such as: PhiladelphiaUsa.travel, Egypt.travel, VisitTopeka.travel, and Canada.travel.
Many people think that it is better give their website a generic domain over one that is specific to their company. For example, a company in Costa Rica may specialize in canopy tours yet go by the URL www.TourCostaRica.travel.
Travelers looking specifically for canopy tours may not immediately think to go to a site with that name. Going with another domain such as CanopyAdventure.travel, may be more beneficial in reaching a target audience. Of course both TourCostaRica.travel and CanopyAdventure.travel are still available under .travel!
There has been much argument over what the best length for a name is. The general consensus is that domain names should be kept short and sweet. However, shorter names are only more beneficial when the characters hold meaning. For example, the domain eta.travel would not be very recognizable because the letters have no real sequence or relevance. But the slightly longer ExperiencetheAmazon.travel is more memorable to the user because he knows exactly what it means, and what to expect when visiting the site. So if you can keep your domain name short and understood then great; but if not your site will not be disadvantaged by a longer name, as long as it has a clear message.
If you are a new company looking to start a website of your own, here are some examples of great domain names still available with .travel! SkyDiveUSA.travel, CheapBeachTrips.travel, DiscoverEurope.travel, BestofSanFran.travel, Viajes.travel, ExploreAfrica.travel, Ofertas.travel, trips4U.travel, WeddingTrips.travel, and countless more! Click here to see if your .travel name(s) are available…
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
