Private airplane charter company to up-level customer connections, improve team alignment.
SAN MATEO, CALIF. – XOJET, a private on-demand jet charter company, has chosen Marketo‘s Marketing Engagement Platform to communicate on a one-to-one level with its customer base and create better synergy between marketing and sales.
XOJET caters to a niche audience of individuals and enterprise businesses looking for a high-end, luxurious flying experience. The company sought a solution that was going to help it to deliver personalized and meaningful content to customers and prospects while maintaining its upscale brand persona. A key objective for the team was to make sure the company’s overall brand presence aligned with discerning clientele they serve.
XOJET chose Marketo for the platform’s ability to better align its sales and marketing teams through an intuitive and high-efficiency solution. In addition, the company will use Marketo to drive thoughtful conversations with its audience, with the aim of deepening client relationships. XOJET plans to transform the way it conducts marketing by segmenting conversations with individuals based on their interests and interactions with the brand.
“Marketo is the solution that best aligns with how XOJET wants to serve its clients,” said Shari Jones, chief marketing officer of XOJET. “From flying in the air to receiving an email, we want to ensure we are providing our clients with a personalized and sophisticated experience. Marketo will allow us to get a 360-degree view of our marketing programs and better manage the conversations happening with our audience.“
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
