REPORT – Frankfurt: In association with IMEX, specialist marketing and data research company, Travel Marketing Factory…
REPORT – Frankfurt: In association with IMEX, specialist marketing and data research company, Travel Marketing Factory (TMF), this week published the results of a new survey into the German incentive travel market.
The survey reveals the latest trends in the German outbound conference and incentive market whilst also giving a clear ‘snapshot’ of the current health of the market according to conference and incentive agencies as well as corporate planners. This survey is a continuation of a study launched in 2004 and will be conducted annually in association with IMEX.
The study’s findings reveal the most efficient and effective sales and marketing methods used within the Germany MICE market plus a prediction for the number and type of events likely to be scheduled in the coming 12 months. It also provides valuable data on those European and long-haul destinations which are most highly favoured by German planners.
Data was gathered using focus and VIP groups with further, important contributions from tourist and convention bureaus.
The survey results show that more than 90% of MICE agencies and corporate planners report steady or increasing business during 2005 with demand for European destinations still growing. Nearly 40% of future events are expected to take place in Europe. More than a third of the participants expect the number of European events to increase, which means that more than 40% of total turnover will be invested within Europe.
Although a strong focus still remains on Southern Europe, 82% of respondents also see a growing tendency to use long haul destinations; a notable change to attitudes in 2004. Fam trips remain the preferred marketing tool for promoting a destination, followed closely by trade fairs.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
