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Destination campaign

VisitEngland and lastminute.com join forces to promote short breaks in England

Tatiana Rokou - 27 February 2013, 12:55

A 24-hour ‘England sale’ on 7 March will highlight special hotel deals of up to 50 per cent off around the country, supported by press, radio, digital escalator panels and digital display advertising.

VisitEngland, the national tourist board, and leading hotel and travel specialist, lastminute.com, have launched a joint marketing campaign designed to encourage consumers to embrace the spontaneity of a last minute getaway by visiting lastminute.com/visitengland, and booking a short break in England.

Tube Card Panels and outdoor advertising at key rail hubs will target commuters in London and Birmingham, promoting eleven easily-reachable destinations across England, from Bristol to York. A 24-hour ‘England sale’ on 7 March will highlight special hotel deals of up to 50 per cent off around the country, supported by press, radio, digital escalator panels and digital display advertising. The entire two-week campaign will also include a programme of PR and social media activity.

Tim Holt, VisitEngland’s Head of Marketing said: “Whether it’s a shopping trip, a weekend of culture, or a relaxing break on the coast, this country really does have something for everyone! We want to inspire people to discover just how much England’s fantastic cities have to offer by booking a short break, and lastminute.com is the ideal partner for this campaign.”

Mark Maddock, lastminute.com’s UK managing director commented: “We specialise in providing unique getaways at the last minute, and with more people wanting to celebrate the best that England has to offer, we have teamed up with VisitEngland to offer great last minute deals for our customers to make the most of their free time”.

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