KLM is launching this renewed business model within Europe, in response to changing customer behavior: many existing passengers already travel without hold baggage in Europe. Passengers increasingly want to ‘customize’ their journeys and their travel experience may be enriched with the variety of paid options and products & services. They are designed to increase the personal comfort of the passengers such as Economy Comfort, Baggage, Priority Services, Extra Legroom, Lounge Access, A la Carte, Business Class upgrade.
The choice to check in baggage will become part of a range of flight options. Anyone who enjoys a relationship with KLM will be exempt. This includes corporate & loyal customers. Also, for intercontinental KLM flights the customers are entitled to a suitcase at no extra charge. With effect from 22 April 2013, passengers in economy class for Amsterdam and European flights have the option to choose having a check-in baggage and pay 15 euros for one piece of hold baggage per flight to destinations within Europe.