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Tourico Holidays takes the wheel with Sixt launching new partnership

Tatiana Rokou - 05 March 2013, 12:33

Car rentals will be distributed through the worldwide travel wholesaler Tourico Hoildays.

ORLANDO, FLA - Only weeks after announcing an expansion in their activity offerings, Tourico Holidays, a high-tech travel wholesale company, will unveil two new car rental initiatives at ITB Berlin and solidify its place as a full-product-platform for international tour operators and travel companies. Tourico Holidays has partnered with Sixt, thus enabling the German company's network of car rentals to be distributed through the worldwide travel wholesaler. At the same time, Tourico Holidays has finalized a new online booking platform greatly increasing usability and speed.

This agreement will offer clients even more competitive pricing and availability. As the first car rental addition to Tourico Holidays' Direct Connect Program, the Sixt includes a presence in more than 100 countries across the globe. Founded in Munich, Germany and internationally renowned for quality customer care and great value-for-money, Sixt recently opened branches in the U.S., increasing the number of rental locations to 4,000 worldwide.   

As part of the focus on ancillary products, Tourico Holidays will launch a completely renovated online booking system to provide tour operators and agents improved usability, speed, and access to information. The system will also provide alternative options for agents to offer, and includes various new features, such as a mapping system that allows users to easily view pick-up locations and opening hours, as well as the option to book directly from the map. Other highlights include a new sort and filter feature by class, price, company, and distance, as well as additional information on special equipment, giving users the ability to add extras during the booking process, such as car seats and handicap accommodations.

"Tourico Holidays offers clients a complete product platform with hotels, activities, car hire, and more, and we are building new technology and strategic partnerships to continue the growth of this platform," comments Ofir Cohen, EVP Strategic Development for Tourico Holidays. "Additionally, with a 40% overall growth in Europe last year, Tourico Holidays' clients are looking for cars to get their guests to their hotel or attractions, so Sixt was a natural first partner. It's a bonus that they recently entered the U.S. market, which is where Tourico Holidays got its start."

"Sixt is proud to announce this new partnership offering dynamic inventory and real-time rates and availability to Tourico Holidays' global client base," states Regine Sixt, Senior Executive Vice-President Sixt International. "As the innovation leader in the car rental industry, Sixt continues to expand globally and offers brand-name car rentals that are in network for no more than six months - something we know Tourico Holidays' global client base can get behind."

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