Gerd Leonhard will talk on ‘The Future of Business and Communications in a Networked Society’ focusing on how “SoLoMo” – social local mobile technology is changing the way in which we obtain, digest and use information and what this, in the context of global economic forces, means for communications, business and human relationships.
LONDON – The Global Business Travel Association (GBTA) announced Futurist, Author and CEO of The Futures Agency, Gerd Leonhard as the opening Keynote Speaker for the GBTA Europe Conference 2013, being held in Prague, Czech Republic on 23rd-25th September 2013.
Gerd will talk on ‘The Future of Business and Communications in a Networked Society’ focusing on how “SoLoMo” – social local mobile technology is changing the way in which we obtain, digest and use information and what this, in the context of global economic forces, means for communications, business and human relationships. The session will be supported by RADIUS, the global travel management company.
Described by the Wall Street Journal as “one of the leading media-futurists in the world” Gerd is the author of many books including The End of Control (2007) and The Future of Content (2011), although his background is in music; in 1985 he won the Quincy Jones Award and subsequently graduated from Boston’s Berklee College of Music (1987). Since 2002, following a decade as digital media entrepreneur and start-up CEO, Gerd speaks at conferences and seminars around the globe on the Future of Media, Content, Technology, Business, Advertising, Telecom, Communications and Culture.
Catherine McGavock, GBTA’s Regional Director for Europe said: “The theme of our conference is ‘No Boundaries’ and there is no area to which this concept applies more than how technology is changing communications. We are delighted to have secured such an eminent speaker on this topic, Gerd’s thought provoking keynote will provide the perfect springboard to 2 days of stimulating content, intense debate and unrivalled networking opportunitie”.
Rafael Gonzalez, RADIUS’ Head of Global Sales, EMEA said: “Effective communication across companies and countries is essential to the success of our customers’ global travel management programs. This is why RADIUS is excited to sponsor Gerd Leonhard’s keynote address to the GBTA Europe Conference. I look forward to introducing Gerd and, along with all the conference attendees, gaining insights into how technology will shape how we communicate in the future.”
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