New technology and retail stations improved as Hertz redefines car rental experience around the globe for business and leisure travelers.
PARK RIDGE, N.J. – As part of an ongoing reinvention of the car rental experience, The Hertz Corporation recently completed technological and logistical renovations at its Newark International Airport facility as part of a larger global effort. Making the rental experience the fastest, easiest and most valued in the industry, the newly renovated Newark location breaks the norm, bringing to life the integrated rental experience Hertz views as the future of travel. Hertz plans to replicate the experience throughout the year at Hertz’s top 50 U.S. airport locations, representing 70% of U.S. airport travelers. Most recently, Hertz completed renovations at its Frankfurt, Germany airport location and, to date, has renovated its San Diego and Shanghai airport locations, the Marble Arch location in central London, and Hertz’s Melbourne, Australia headquarters.
“Hertz strives to achieve the highest level of satisfaction and efficiency, both at our locations and in our vehicles while traveling,” commented Hertz Chairman and Chief Executive Officer, Mark P. Frissora. “Our team is always listening to our customers and working to surpass their needs and expectations, offering a top notch fleet of cars with superior technology such as NeverLost, which is why we are continuing to expand across the globe. The feedback has been outstanding and we hope to build on that as part of our mission to offer the best rental experience.”
Designed by Jackman, a creative management consulting and activation company focused on retail reinvention, the facility makeovers take into consideration the common road trip staples, tools and services typically desired by travelers, and offer the following to help enhance the travel experience:
- On-Site Retail: Forget something? Customers can visit the on-site “Road Trip by Hertz” retail stations to stock up on food and drinks, and purchase essential road trip and travel supplies-everything from maps and sunscreen to charging cords and beach bags. The updated facilities also carry luggage, clothing and accessories to make their experience a one-stop-shop for both families and the business traveler.
- On-Site Technology Tools: After a long flight, in addition to recharging themselves with a drink or snack, customers can also take a break recharge their electronic equipment. Additionally, they can interact independently with an iPad station set up to access the latest travel apps, entertain kids with games, and book a Hertz reservation, among other things.
- On-Site Business Tools: Customers can print on-site and access FedEx directly inside the store to send important documents and packages.
- Increased Visibility for Rental Options: A ‘wall of cars’ showcasing unique and exciting rentals – such as the Hertz Penske GT in the U.S. – that have been added to raise visibility of the company’s expanding fleet options among customers, an further connect with car lovers.
The facility transformations also adhere to the company’s commitment to global sustainable practices, utilizing the best in sustainable design and construction, including achieving LEED certification, recycling and using solar panels to generate power. Highlights of sustainable practices include the use of energy efficient lighting and equipment, incorporating recycled building material and finishes into the building’s renovation, the recycling of automotive oils and tires, using zero-VOC paints, and installing water saving fixtures. Hertz’s Living Journey sustainability practices have produced 2.5M kWh of solar energy annually. With more than 75% of the company’s fleet getting 28+ MPGs the company offers a Green Traveler Collection that includes a variety of alternate fuel vehicles, including Electric Vehicles, Clean Diesels, Compressed Natural Gas vehicles and hybrids.
There are currently five locations that have been updated around the globe, with plans to continue transformations of current Hertz locations throughout the year.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
