In 2023, Grenada achieved a milestone by welcoming 178,020 stayover visitors, marking a 33.7% increase from 2022.
ST. GEORGE’S, GRENADA – The Caribbean Hotel and Tourism Association (CHTA) praised tourism stakeholders in Grenada for their dedication to fostering collaboration between the public and private sectors, a partnership that has resulted in sustainable growth within the destination’s tourism industry.
During her inaugural visit to The Spice Island last month, Vanessa Ledesma, Acting CEO of CHTA, spoke at a Grenada Hotel and Tourism Association (GHTA) Members Meeting. The event was attended by government officials and members of the business community, highlighting the strong collaborative efforts that have been instrumental in driving the sector’s progress.
“Grenada is an outstanding Caribbean tourism destination, and I am inspired by the passion and dedication of its hospitality industry stakeholders. Through collaboration and a strong public-private partnership, I am confident that the GHTA and its members will continue to thrive,” said Ledesma.
Sharing insights from CHTA’s data partner ForwardKeys, Ledesma provided valuable information on Grenada’s tourism outlook. She highlighted first-quarter arrivals that are on track to surpass 2023’s figures, positioning Grenada as a leader in regional tourism growth.
CHTA Acting CEO and Director General Vanessa Ledesma in Grenada last month.
In 2023, Grenada achieved a milestone by welcoming 178,020 stayover visitors, marking a 33.7% increase from 2022. This impressive growth placed Grenada among a select group of regional destinations that surpassed their 2019 arrival figures, delivering an increase of close to 10 percent.
Data from STR and CoStar highlighted a positive trend in the hospitality sector, with hotel occupancy climbing from 61% to 65.6% year-over-year. Additionally, there was an increase in both Average Daily Rate (ADR) and Revenue Per Available Room (RevPAR).
Ledesma also pointed to the Caribbean’s strong performance in the global travel recovery of 2023, noting a three percent increase in international arrivals compared to 2019. This contrasted with a 25% decline in total international inbound travel elsewhere in the world. “The Caribbean has truly set a benchmark in the global tourism landscape, underscoring its significant outperformance in attracting visitors last year,” Ledesma remarked, emphasizing the region’s successful rebound and resilience in the face of global challenges.
The association executive highlighted the comprehensive benefits of CHTA membership, including the critical advocacy work on travel and tourism issues to ensure that members’ voices are heard in policy-making circles. She also underscored the importance of marketing opportunities provided through access to Caribbean Travel Marketplace, the premier annual buyer-supplier event in the region, to be held in Jamaica in May.
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