A ground-breaking new book published by the Educational Institute of the American Hotel & Lodging Association…
A ground-breaking new book published by the Educational Institute of the American Hotel & Lodging Association under the sponsorship of the International Association of Convention and Visitor Bureaus (IACVB) provides a wealth of must-have information for tourism professionals. “Fundamentals of Destination Management and Marketing” offers professional insights into key issues related to the successful operation of destination management organizations, as well as international perspectives from the United Kingdom, Canada, and Mexico. Topics include services, sales, marketing, research and performance measurement, communications, product development, technology, human resources, member care, finance, governance, and alliances.
This comprehensive guide covers the important functions of the contemporary convention and visitor bureau and will be indispensable for CVBs, chambers of commerce, tourism organizations and hospitality education programs, said IACVB President and CEO Michael Gehrisch. There is something for everybody in this textbook – from the student and industry neophyte to the seasoned industry professional.
Edited by Rich Harrill, Ph.D., director of the Institute for Tourism Research at the University of South Carolina, “Fundamentals of Destination Management and Marketing” features the contributions of several internationally-recognized destination management experts. They include:
- Bill Geist, President, Zeitgeist Consulting
- Doug Price, CMP, Senior Vice President of Professional Development, IACVB
- Marshall Murdaugh, Consultant, Marshall Murdaugh Marketing
- Ruth Nadler Trojan, President and CEO, Nadler & Associates
- Danielle Courtenay, Vice President of Public Relations, Orlando/Orange County (Fla.) Convention & Visitors Bureau
- William A. Hanbury, President and CEO, Washington, D.C., Convention and Tourism Corporation
- Cole Carley, Executive Director, Fargo-Moorhead Convention & Visitors Bureau
- Leah Woolford, CEO and Founder, USDM.net
- David Camner, CEO and Senior Partner, Performance Management, Inc.
- Jesse Walters, Executive Director, Chester County (Pa.) Conference & Visitors Bureau
- Ed McMillan, CPA, Finance Consultant, Nonprofitguru.com
- Joe Lathrop, President, OCG International
- Fran Bolson, President and CEO, Lisle (Ill.) Convention & Visitors Bureau
- Paul Vallee, Executive Vice President, Tourism Vancouvere
- Tony Rogers, Chief Executive, British Association of Conference Destinations
- Elda Laura Cerda, Executive Director, Monterrey (Mexico) Convention & Visitors Bureau
- Jan van Harssel, Professor, Niagara University College of Hospitality and Tourism Management
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