Committee aims to build upon 25 percent membership growth of past two years.
The Foreign Airlines Association (FAA), the UK’s leading networking association for foreign airline executives, officially relaunches with a fresh new brand, website and mission.
Celebrating its 70th anniversary in October 2016, the FAA’s facelift is timely. Chairman, Colin Stewart, comments: “One of my key priorities when elected Chairman was to modernise the association to bring it into the 21st century. With constant technological innovation and evermore savvy consumers, the airline industry has changed significantly. If the FAA is to continue to deliver real value to members, it must evolve.”
Membership of the FAA has risen by over 25% in the past two years. The latest foreign carriers to join include All Nippon Airways (ANA), AeroMexico, Royal Brunei, Pakistan International Airlines and Garuda Indonesia. With 27 airlines on board, the FAA is hoping to grow its member base further, using its newly revised and more coherent image, messaging and voice.
The new-look FAA relaunches with a new website and logo (see www.foreignairlines.co.uk), however, the modernisation of the association goes beyond these aesthetic elements.
“It is about re-establishing confidence and adding value to our airline and associate members” continues Stewart. “Almost 70 years have passed since the FAA was founded and as we look forward to celebrating this milestone, it is crucial that the foundations are in place to ensure the FAA’s continued success for the next 70 years.”
A priority of this new chapter for the FAA is to identify ways of working more closely with the Board of Airline Representatives in the UK (BAR UK), which plays a vital role in representing the interests of not only its airline members, but the industry as a whole. “With airlines signing up to both associations, there are obvious and natural synergies between the FAA and BAR UK” says Stewart, “and this is a relationship that I am looking forward to developing over the coming months.”
The FAA UK is the world’s longest established association of its kind, offering members the opportunity to meet likeminded airline representatives, promote their airline, discuss matters of mutual interest and share expertise and best practice via regular networking events throughout the year.
As well as giving members the opportunity to share ideas, views or concerns in a non-competitive environment, the FAA adds value to every member by exposing them to the expertise and guidance of some of the industry’s leading authorities at their events. Talks are on a wide range of topics relating to the successful management and marketing of an airline in the UK.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.