Top executive and senior level professionals from prestigious companies and leading hospitality entities will be on-hand for the 6th Annual Resort Management Conference, the yearly gathering of intensive learning and…
Top executive and senior level professionals from prestigious companies and leading hospitality entities will be on-hand for the 6th Annual Resort Management Conference, the yearly gathering of intensive learning and networking for resort professionals. Presented by the Hospitality Sales & Marketing Association International (HSMAI), the University of Denver School of Hotel, Restaurant and Tourism Management (HRTM) and the International Resort Managers Association (IRMA), the 2006 event will take place March 19-21 at Pinehurst in North Carolina.
From general managers to CFOs and CEOs, presidents to executive vice presidents and directors, a stellar group of individuals from top companies have already registered. Among the organizations to be represented are: Intercontinental Hotels and Resorts; Destination Hotels & Resorts; Jacksonville & the Beaches CVB; Hershey Entertainment & Resorts; Sol Melia Hotels and Resorts; Interstate Hotels & Resorts; Omni Orlando Resort at ChampionsGate; The Broadmoor Hotel; The Greenbrier; Turtle Bay Resort; Preferred Hotel Group; Outrigger; Club Corporation of America; Benchmark Hospitality; and many more.
The agenda, which will encompass the latest research and travel trends, success stories and best practices, marketing innovations and new operational ideas, is as follows.
General Session: Travel Trends
The conference kicks-off with a look at the most recent research about travel trends as Peter Yesawich, president and C.E.O. of Yesawich, Pepperdine, Brown & Russell, presents his research about both business travel trends and leisure travel trends. An expert panel will react to the data and provide their thoughts about strategies to move forward.
Moderated by Peter Rainsford, director, School of Hotel, Restaurant and Tourism Management, Daniels College of Business, University of Denver.
Panelists: John Beckert, president & C.E.O., Club Corp, Inc.; Dr. Richard Kelley, chairman & C.E.O., Outrigger Hotels and Resorts; Charles S. Peck, president & CEO, Destination Hotels & Resorts.
Maximizing Ancillary Revenue in a Resort: How to Find Your Hidden Sources
Capitalizing on potential revenue sources, discovering hidden potential revenue sources outside and within the resort business unit, learning about everything from outlet point of sale incentive programs to comprehensive retail strategies and the marketing concepts that drive them is what the experts will share through case studies and best practices of successful resorts.
Moderated by Terri A. Haack, vice president and managing director, Wild Dunes Resort, Destination Hotels and Resorts.
Panelists: Stephen H. Baldwin, president, Stephen H. Baldwin Retail Development; Jaime Huffman, executive director, Grove Park Inn; Tjibbe Lamberts, marketing & promotions manager, Hershey Resorts; Pam Streeter, vice president electronic distribution, Interstate Hotels & Resorts.
Resort Operating Research and Statistics
Jan Freitag, Smith Travel Research, will present his latest findings on operating statistics for resorts, as well as research about the size and the scope of the industry, facilities, amenities, demographics and compensation.
Breakout Sessions:
Operations Track:
- What Makes a Great Resort General Manager?
- Resort Spas on the D.O.T. – Design, Operations, Trends in Performance
- Golf, Retail and U.S. Open Operations at Pinehurst
Marketing Track:
- Resort Best Practices Initiative: How Does Your Resort Measure Up?
- Meeting Planners to Resorts: What You’ve Always Wanted to Know!
- The New Face of Your Hotel Name: The Do’s and Don’ts of Brands, Trademarks, Photography and Film Footage on the Internet
Current Trends Track:
- Fractional/Condominium-Hotel Ownerships – Friend or Foe?
- Hot Properties – Resort Product Options for Today’s Consumer
Other Events
Resort Executive of the Year Luncheon with industry executive roundtables sponsored by the University of Denver and Yesawich, Pepperdine, Brown & Russell; Property Tours.
Event sponsors are: American Express, Resort Management, Real Magnet, HyperDisk Media, Inc., TIG Global, Getty Images, Panzano & Partners, Visual One, E-site Marketing; and Hotel Information Systems.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
