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IAEE supports corporation for travel promotion's announcement of new CEO

Hospitality industry leader Jim Evans to lead first US International Travel Promotion Program

The International Association of Exhibitions and EventsTM (IAEE) announces its full support of the Corporation for Travel Promotion’s new CEO, Jim Evans, a longtime leader in the hospitality industry. Evans will be responsible for leading efforts to promote the United States as a travel destination and strengthen the U.S. tourism industry. The Corporation for Travel Promotion is a non-profit corporation created by Congress for the purpose of promoting foreign leisure, business and scholarly travel to the United States and maximizing the economic and social benefits of that travel for communities across the country.

IAEE President Steven Hacker, CAE, FSAE, said, "In continuing our collaboration with the US Travel Association, government leaders and tourism, travel, hospitality leaders, I am excited about Jim’s appointment and believe his background and leadership for this important initiative is exactly what is needed. I’m looking forward to working with him to achieve our collective goals of bringing more visitors to the U.S. to conduct business."

Addressing members of the industry and media last week, Hacker reinforced the shared values and opinions of the positive, global impact of face-to-face events, and he expressed concerns about the barriers buyers and sellers around the world encounter due to federal visa issuance policies which negate progress in achieving President Obama’s National Export Initiative goal of doubling the value of U.S. exports by 2015. Now, with the appointment of Evans, industry leaders can communicate issues their constituencies are facing and move forward to resolve remaining barriers to success.

Evans has an extensive background in the travel industry which includes serving as president and CEO of Best Western International, where he developed a new global strategy and business plan focused on marketing and sales and recruited one of the best-recognized management teams in the industry; CEO of Jenny Craig, where he built a team leading to unprecedented growth, improving all key metrics and increasing annual revenue from $120 million to $500 million; and senior vice president of Marketing of Hyatt Hotels, where he initiated a new global marketing strategy. Evans will be formally introduced to the industry and the media at International Pow Wow in San Francisco on 21-25 May 2011.

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