In a move to further expand its reach throughout the Americas, the Hospitality Sales & Marketing Association International (HSMAI) announced the launch of a new chapter in Mexico City….
In a move to further expand its reach throughout the Americas, the Hospitality Sales & Marketing Association International (HSMAI) announced the launch of a new chapter in Mexico City.
The new chapter comes under the leadership of Ursula Hahn as its managing director. A seasoned professional with extensive sales and marketing expertise in hospitality for more than 35 years, Hahn has worked for leading hotel companies, individual properties and tour operators throughout Mexico.
“The overwhelming success of our HSMAI Chapter ‘Mexican Caribbean’ provided us with the strong platform to extend our programs, products and membership to Mexico City, the largest city in Mexico,” states Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “Selecting Ursula to launch this effort is a sure way to provide the leadership and vision it will take to create a powerful and successful chapter.”
Mexico City is the country’s second chapter, with the Mexican Caribbean one maintaining a strong constituency of 80 members.
HSMAI the Americas now consists of 3,600 members in 41 chapters, with corporate and individual participation from the world’s leading hotel and hospitality companies such as Intercontinental Hotels, The Ritz-Carlton Hotel Company, Marriott Hotels & Resorts, Interstate Hotels, Fort Lauderdale Convention and Visitors Bureau and others.
On hand to officially launch the chapter was Lic. Antonio Enriquez Savignac, former minister of tourism for Mexico, former president of the World Organization Tourism for seven years, and the driving force behind developing Cancun as a destination.
The HSMAI Mexico City Chapter board consists of its board president, John Freudenthaler, director of sales and marketing, W Mexico City; and board members: Jorge Apaez, CHME, vice president and managing director, Six Continents Hotels; Francisco Araujo, director of business development and services, Hospitality Marketing Concepts; Jesus Diaz, director of sales, Hotel Sevilla Palace; Guillermo Garza Gomez, director general, Directorio de Hoteles de Mexico; Erika Hernandez, marketing manager, Nikko Hotel; Gabriela Jara, sales director, Boletin Turistico; Jose Menchelli, CHME, general manager, Parque Ensenada Hotel; Livia Silva, director of sales Mexico, TravelCLICK; Angelica Villalobos, director of sales, Hotel Marquis Reforma; and Ursula Hahn, CHME as its managing director.
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