Revenue and yield management professionals looking to learn about critical issues and find viable solutions and strategies for their highly specialized market segment will want to attend the…
Revenue and yield management professionals looking to learn about critical issues and find viable solutions and strategies for their highly specialized market segment will want to attend the Hospitality Sales & Marketing Association International’s (HSMAI) Third Annual Revenue Management Strategy Conference. The day’s events will take place on June 19, 2006, timed just prior to HITEC in Minneapolis, MN.
This year’s theme will center on The Politics of Revenue Management, and presenters will challenge participants to exert stronger leadership within their respective hotel/companies and offer forward-thinking issues, ideas and strategies.
“It is a once a year opportunity to hear from those who have grown up with this profession as it has emerged, share lessons from their journeys, as well as their visions for profit optimization into the millennium,” states Barbara Bowden, corporate director of revenue for Peabody Hotels and current chairperson of HSMAI’s Revenue Management Special Interest Group.
Agenda items, to date, include a keynote address by Tom Walker, vice president of business consulting at The Rainmaker Group, on “Practical Considerations for Revenue Management,” and a presentation from Andrew Rubinacci, director of distribution planning, InterContinental Hotel Group, who will offer a historical perspective on the emergence of revenue management as a profession coinciding with historical gains in RevPar performance.
Breakout sessions will delve into the issues of “Pricing Consideration for Group Sales Business,” “Bringing More Than The Numbers – Communicating the Revenue Management Paradigm and Persuading them to Believe You!” and “Compelling Insights Learned from Developing the Revenue Management Fundamentals Publication.”
Also on the agenda is a series of round table discussions and recaps, a vendor/partner showcase, and a networking cocktail reception.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
