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PKFARE won IATA Hackathon with Best Practice on NDC API

Within 28 hours, a 3-staff team from PKFARE, as the only short-listed travel tech team from China, has develop innovative features to fully read and intuitively display Iberia’s branded fare.

MADRID, SPAIN – PKFARE has won the “Best Usage of Iberia NDC API” at the IATA Air Industry Retailing Hackathon on June 24th, in Madrid, Spain.

IATA Hackathon is intended to encourage fresh, innovative solutions to enhance airline retailing through the use of NDC (New Distribution Capability) APIs. The hackathon comprises with ideation phase preparation and a non-stop coding session in Madrid to work on projects and pitch ideas to a jury panel of industry experts and mentors.

Within 28 hours, a 3-staff team from PKFARE, as the only short-listed travel tech team from China, has develop innovative features to fully read and intuitively display Iberia’s branded fare, and offer exhaustive content and various ancillaries such as lounge, Wi-Fi, seat, luggage, as well as the handicap assistance options including wheel-chair, guide-dog and so on, while providing an enjoyable user experience.

“It may be the first time that a travel tech company from China gains this world-wide recognition for NDC implementation.” Jason Sui, Senior Vice President and Co-founder of PKFARE said, “For now, the distribution channels for airlines’ ancillaries are fragmented. And how to provide centralized and personalized offering, is the key issue we target. Empowered by AI and cloud computing technology, we can be the ‘partner’ to airlines more than solely aggregator and distributor. By aggregating various travel related contents and accumulating shopping data through AI and cloud calculation, airlines are able to better model and personalize their products by connecting with PKFARE.

PKFARE has been preparing NDC implementation since year 2016. With NDC contents from NDC pilot carriers such as American Airlines, Emirates and Finnair, PKFARE has become one of the biggest NDC aggregator in China. PKFARE claims to be the most advanced and easy-adopted NDC access for partner’s new distribution and will further develop the value of NDC via smart connection and solutions for worldwide travel industry players and help build up the industry eco-system.

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Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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