The Travel Industry Association (TIA) announced that Vegas.com’s “Do Vegas Right” advertising campaign has won the Odyssey award for Best Domestic Advertising Campaign. TIA only awards one Odyssey in this…
The Travel Industry Association (TIA) announced that Vegas.com’s “Do Vegas Right” advertising campaign has won the Odyssey award for Best Domestic Advertising Campaign. TIA only awards one Odyssey in this category per year to recognize the best advertising campaign among hundreds of destinations, cities, hotels, attractions and theme parks.
This is the second Odyssey Vegas.com has won since it launched its marketing campaign for tourism to the city in 2003. Vegas.com received the 2004 Odyssey Award for Best Domestic Marketing, an award it shared that year with the Las Vegas Convention and Visitors Authority for its “What Happens Here, Stays Here” campaign.
“We’re pleased to be recognized for our creative approach and success and we are proud that our methods have resulted in such strong growth for our partners,” Vegas.com President Howard Lefkowitz said, referring to the company’s more than 100% increase in bookings in the past year. “We pride ourselves on being the best and will continue to work to ensure that VEGAS.com remains the top choice for visitors to Las Vegas.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
