Two leaders in the travel industry announced today a market research partnership that will…
Two leaders in the travel industry announced today a market research partnership that will significantly improve the travel industry`s research based information. This new partnership will better serve the U.S. destination markets and will launch new research information products for new sectors, such as cruise, gaming and timeshares.
The Travel Industry Association of America (TIA), whose renowned TravelScope program has been widely used among its 2,000 members and others in the travel industry to monitor U.S. travel volume and profile existing and emerging travel markets, and D.K. Shifflet & Associates (DKS&A), which has specialized in market research for the destination marketing, travel and lodging industries under the umbrella brand name DIRECTIONS(r), announced that they will combine survey operations and jointly release an enhanced product under the name TIA TravelScope(r)/DIRECTIONS(r) by DKS&A.
While maintaining our reputation for independent analysis and insight, we will be able to take advantage of DKS&A`s sophisticated ongoing survey, as well as their research capabilities and user-friendly software, DIRECTABS, to provide additional information and to offer an even better TravelScope product to our members and clients, said Suzanne Cook, TIA`s Senior Vice President of Research. This new partnership will enable us to focus on providing richer information that is even more relevant and timely by leveraging more than two decades of experience and expertise from each of the two industry leaders.
Doug Shifflet, President of DKS&A, said: With the support of and input from TIA, we have now created one source of ongoing consumer intelligence and benchmarking of total industry volume and traveler activity in each sector, including destinations, airlines, lodging, traveler activities and more. We will be providing a state-of-the-art product developed and reviewed by the most experienced minds in the business.
TIA and DKS&A staffs are working closely together to maintain consistency and ensure that previous TravelScope users will be able to easily and comfortably transition to the new product and its added features. DKS&A clients receive the enhanced insight benefits generated by the cooperative effort while maintaining the continuity and exceptional breadth and depth of industry, sector and brand level data. Both organizations are committed to raising the bar on accurate data and client benefits.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
