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Ruchika Kulshrestha Kulshrestha

Assistant Professor Amity University, Haryana

Ruchika Kulshrestha is working with Amity School of Hospitality, Amity University, Haryana as Assistant Professor and Programme Coordinator (Tourism).She has done her Ph.D (Tourism) from Jiwaji University, MBA (Tourism) from IIPS Indore and UGC NET (Tourism Management) qualified. She has also got the opportunity to be as a session chair at the places like IIM Kashipur, DSMS Durgapur. Her research interest pertains to areas of Heritage Tourism, Community Development, Tourism marketing, Tourist Behavior. Working in these areas she had an opportunity to present her work at various avenues.

India, always mangled between urban and rural area. The Indian society is very peculiar in diversity in all domains. Indian

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