The 5th largest US airline, known for its award-winning passenger experience and genuine caring service, is set to play an important role in the ongoing optimization of turnaround operations by collaborating on the development of Assaia’s AI-based technology.
SEATTLE-TACOMA – Alaska Star Ventures, the investment arm of Alaska Airlines, is announcing its latest commitment to improving efficiency and sustainability with an investment and equity stake in Assaia, leader in AI-enabled turnaround management. With this investment, Alaska becomes a member of Assaia’s strategic partner community (SPC) in support of the development of AI-based turnaround.
The members of the SPC use their wide experience of operating airports and airlines to provide both strategic and tactical counsel to guide the development of Assaia’s portfolio of products for managing and optimizing ramp operations. Known for running one of the most reliable operations in the U.S., Alaska brings expertise to the collective challenge of improving aircraft turnaround. Their investment in the company underpins their belief in Assaia as the leading provider of turnaround optimization technology.
Assaia uses AI to reduce turnaround times and improve on-time performance, which in turn improves the passenger experience. It does so by enabling real-time responses to increase gate availability and ensuring safety on the ramp. In addition, by focusing on taxi-in time reduction and auxiliary power unit usage limitation, airports and airlines can use the resulting data to make significant strides in their sustainability goals.
Pasha Saleh, Corporate Development Director for Alaska Airlines, said, “Using technology to move the aviation industry forward is in Alaska’s DNA, and our investment in Assaia is the next embodiment of that commitment to innovation. Our teams have already been using Assaia to improve our aircraft turn processes, and we’re thrilled to help expand technology that will make us safer, more efficient and able to offer an even better guest experience. This partnership represents the future of machine learning applications in aviation and will translate into significant advances in our industry.”
Assaia’s SPC is poised to grow over the next year. Anyone – airports, airlines and ground handlers – interested in joining should contact Assaia to learn more about this community and how they can help to shape the future of digital and automated apron operations.
Max Diez, CEO of Assaia, said, “Alaska Airlines has wide and deep experience of airline operations and a strong track record in on-time performance. That expertise is going to be invaluable as we continue to develop our technology, and expand the number of airlines and airports using it. Ultimately, this will help the entire aviation industry to improve safety, reduce emissions and improve on-time performance.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
