Working closely with LAN, MBLM coordinated a detailed design process that called for the restyling of seats; the specification of new materials and surfaces throughout the aircraft.
NEW YORK – MBLM, an international brand agency focused on creating greater intimacy between people and brands, has designed the cabin interiors for LAN‘s new Boeing 787 Dreamliner.
Working closely with LAN, MBLM coordinated a detailed design process that called for the restyling of seats; the specification of new materials and surfaces throughout the aircraft; and the carefully considered sequencing of the aircraft’s mood lighting system to create a unique in-flight experience. Of note are the new Premium Business full-flat seats which have been designed to harmonize with the B787’s unique cabin features and fluid design and provide multiple features while enhancing the sense of privacy and spaciousness for the passenger.
“Unlike many cabin interiors projects that start with seat design and fabric selections, for us, this was a branding assignment from day one,” says Claude Salzberger, president of MBLM. “Having been part of the team that originally helped LAN reposition itself as the leading South American carrier, we wanted to respect and enhance the brand attributes that would make the passenger experience uniquely LAN.”
“We’re proud of our origin and wanted that to shine through,” says Pedro Margozzini, LAN corporate marketing director. “The warmth, charm and liveliness of South America were brought in through a new color palette, soft lines and an obsessive attention to every detail.”
LAN is the first carrier in the Americas to take delivery of this new state-of-the-art aircraft.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
