WestJet’s newly announced preferred airline relationship with Wal-Mart have been applauded by the Business Travel Coalition (BTC). WestJet clearly understands and is responsive to the needs of…
WestJet’s newly announced preferred airline relationship with Wal-Mart have been applauded by the Business Travel Coalition (BTC). WestJet clearly understands and is responsive to the needs of business travelers, and the corporations that fund business travel activities said BTC. Wal-Mart’s decision is a clear endorsement of that fact.
BTC also believes Wall-Mart’s move is the tip of the iceberg in Canada. Hundreds of empowered major corporations are letting Air Canada, and other airlines around the world, know that they do have a choice in air travel, and they that they are prepared to direct business to those airlines that commit to corporation-friendly distribution policies.
As BTC stated WestJet has stepped up to that challenge; a very good airline is about to be made stronger. Air Canada should carefully consider its current distribution policies, particularly its continuing unconscionable content fragmentation program, in light of the unambiguous vote of the world’s largest corporation.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
