The new Skywalk branding incorporates innovative panels designed to enhance visual appeal while showcasing JetBlue’s distinctive and dynamic visual identity.
JetBlue and Empire State Development marked a significant milestone as they unveiled the newly rebranded Skywalk at John F. Kennedy International Airport (JFK) Terminal 5 in New York. The Skywalk serves as a crucial link within Terminal 5, seamlessly connecting millions of travelers to and from parking garages, AirTrain services, and the broader NYC-metro area to the heart of JetBlue’s operations at JFK. The redesign and installation of the updated Skywalk were generously funded by Empire State Development, further underscoring the state’s commitment to enhancing travel experiences in partnership with JetBlue. The revitalized Skywalk, from its design to production and installation, was a collaborative effort involving the teams at Prophet and Jack Morton.
JetBlue takes pride in its role as New York’s Hometown Airline and celebrates the success of this partnership alongside Empire State Development and The Port Authority of New York and New Jersey. In addition to serving as a functional pathway, the branding offers travel tips and destination insights, encouraging JetBlue customers to explore the diverse offerings of New York State. This commitment to New York is evident throughout the redesigned branding, reflecting JetBlue’s dedication not only to facilitating seamless travel but also to fostering a sense of pride in the state among its customers.
Jeff Goodell, JetBlue’s vice president of government and airport affairs, expressed gratitude for the enduring partnership with Empire State Development, emphasizing their shared goal of promoting New York as a vibrant and diverse destination. “By investing in this innovative and refreshed Skywalk at JFK’s Terminal 5,” Goodell remarked, “we aim to ensure that the many JetBlue customers who utilize this vital pedestrian connection recognize New York as a destination worth experiencing.”
In their long standing partnership, JetBlue and Empire State Development have consistently spotlighted the cultural richness and allure of New York State and New York City as premier travel destinations. This collaboration has yielded iconic initiatives such as the co-branded logo featuring JetBlue and the renowned “I Love New York” campaign, introduced in 2010. Building on this foundation, JetBlue unveiled its iconic ‘I Heart BLUE York’ special livery aircraft in 2011, an enduring symbol of the airline’s deep-rooted connection to New York.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
