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The Bermuda Department of Tourism (BDOT) is reporting a significant increase in arrivals to the island by air since the launch of the new low-cost service from Zoom Airlines in June. Figures from the BDOT show air arrivals have increased since the introduction of the new service with visitors from the UK of 2,797 in September, 3,499 in August and 3,650 in July. The July and August figures showed a massive increase of 24.62% and 20.66% respectively compared with July and August 2006. The September figure represents a more modest increase of 3.82% year-on-year demonstrating the end of the peak holiday period for UK holidaymakers.
Press reports from the airline and the Civil Aviation Authority also demonstrate Zoom Airlines’ impact on the island’s tourism with increased passenger numbers of more than 15% in July since the introduction of the twice-weekly service in the first week of June.
Lori Burke, Head of Marketing, Zoom Airlines, said: “Since the launch of our London Gatwick to Bermuda flight on 8th June 2007 we’ve had approximately 10,000 passengers fly with us. We are very pleased with our load factor on this route and hope to continue our relationship with the BDOT.”
Bermuda’s Premier and Minister of Tourism and Transport Dr. The Hon. Ewart F. Brown. JP. MP. said: “The introduction of Zoom’s twice-weekly service to our island has been nothing but good for tourism. We now have to ensure there is enough bed stock to cope with the increased demand and continue to maintain the high quality of product and service we offer as a destination.”
Members of the BDOT will be on hand at World Travel Market to talk about the benefit of the new twice-weekly service to the island’s tourism.
Zoom Airlines launched its service from Gatwick to Bermuda on 8 June 2007.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
