In addition to its classic incarnation, the ‘SWISS Schöggeli’ is also produced in special seasonal editions for occasions such as Christmas and Easter.
The inflight chocolates distributed on all SWISS services will continue to come from Frey: the airline is extending its collaboration with Swiss food manufacturer Delica for a further three years from the beginning of April. SWISS has been sourcing its world-famous ‘SWISS Schöggeli’ bars from Frey since 2015. The complimentary chocolates are offered to passengers on every SWISS flight.
Swiss International Air Lines (SWISS) and Swiss food manufacturer Delica are to extend their collaboration for a further three years. SWISS passengers have been enjoying ‘SWISS Schöggeli’ milk chocolate bars from Frey, one of Switzerland’s oldest chocolate brands which is part of the Migros organization’s Delica subsidiary, since 2015. The little pre-landing treat is a popular tradition at SWISS and has long been a firm fixture in the company’s inflight service.
“Switzerland is famed the world over for its chocolate,” says SWISS Chief Commercial Officer Heike Birlenbach. “So with our being a Swiss airline, our ‘SWISS Schöggeli’ are not just a delight: they’re also a tradition, and a little piece of Switzerland aloft. And I’m very pleased that we can now continue to offer our inflight guests this top-quality Frey chocolate treat.”
“We are proud to extend our collaboration with SWISS for a further three years,” adds Daniel Meier, Delica’s Head of Key Account Management Business Unit Food. “For us, this is a confirmation of the consistently high quality of the product and the service we provide. And we look forward to continuing to treat SWISS travellers from all over the globe to our chocolates.”
19.3 million distributed
SWISS’s cabin crew members handed out some 19.3 million ‘SWISS Schöggeli’ – about 270 tonnes of chocolate – to their passengers last year. The Frey bars are made with cocoa which is certificated by the Rainforest Alliance. An insight into the making of these sweet delights will also be found in the SWISS Magazine.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
