Let’s concentrate on Spotify for musicians, for a minute, and maybe we will understand why so many musicians are desperate to buy plays on Spotify.
Okay, everyone knows Spotify. You can love it, you can hate it, but you can’t ignore it. This music streaming service has conquered the world and since 2016 it’s been on our radar’s as the most promising place for young musicians to start their career. Spotify gives unlimited opportunities for every musician, high royalties, and good connection with the audience. And it gets even better for a listener – regular updates, ability to listen to the music on almost every device possible, great work of music-suggestion algorithm, and so much more. But let’s concentrate on Spotify for musicians, for a minute, and maybe we will understand why so many musicians are desperate to buy plays on Spotify.
Since the musicians are the main force on Spotify, it is important to get to know all the peculiarities of the ”building of the career” procedure on Spotify. Every musician, large and small, faces the same difficulties now – the urge to fight for a listener. Since Spotify has almost 500,000,000 people using it, there are many musicians among them. And every musician wants his bite of the cake, so you really have to go an extra mile, and get those fans by any means necessary. And sometimes that means to buy plays on Spotify. Yes, music promotion.
The music promotion has been around for a while. Ten years ago it was done by producers, but now every musician can pay for it and do it by himself. The promotion gets more flexible, more abilities and possibilities to tailor it to your specific needs. Now all you have to do to make your track more popular, is to open the website, give a link, and pay. Those promotion services really can do magic. But why are musicians looking for plays?
Well, you see, the number of plays is the easiest way to determine the popularity, and for algorithms, this parameter means a lot. It has the highest value coefficient among all of them. No other parameter, like your number of followers or likes matters as much as the number of plays. Of course, you can promote other parameters, but if you want to have a great start, you should begin with these parameters. And after you have a lot of plays, you should start promoting other variables.
There will always be a discussion, whether a promotion is fair or unfair. I am sure, is it is absolutely fair, because a lot of musicians are using it already, so if you don't want to use it, you will have a disadvantage. You will be like other gray mass, that has no abilities and no future. The most popular musicians use the promotion, and if you want to live as they live, you have to play by the rules they created. So, how do you like your career to end up? On the top, or at the bottom?
Photo by Sara Kurfeß on Unsplash
