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HomeColumnsPATA Issues & TrendsTHE AUSTRALIAN Tourist Commission (ATC) is recognised in the Pacific Asia region as a research-savvy national tourism organisation

THE AUSTRALIAN Tourist Commission (ATC) is recognised in the Pacific Asia region as a research-savvy national tourism organisation



THE AUSTRALIAN Tourist Commission (ATC) is recognised in the Pacific Asia region as a research-savvy national tourism organisation. In the last few years of the Internet revolution, one of the areas it has been following closely is the way technology is affecting travel distribution and booking patterns.



The following is a short summary of the trends it has tracked in some of the countries that generate business for Australia. The data was released in the market briefing documents presented at the Australian Tourism Exchange, May 27-31, 2002, and is reproduced here with the kind permission of the ATC. There are several references to www.australia.com which is the ATC consumer Web site.



China (PRC)

  • The Internet is rapidly expanding, although Chinese consumers will still book through an agent
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