The outlook for premium travel is broadly positive, but recent improvements in key drivers appear to be pausing.
Key points:
- Premium international passenger travel expanded 4.2% in 2013 compared to 2012;
- This is a slowdown on 2012 (4.8%), but growth has picked-over recent months, with December up 5.5%;
- Growth in premium travel has been supported by a stronger business environment in H2 2013;
- Key markets like the North Atlantic improved – still growing slowly (2.3%), but up on 2012 (0.6%);
- But the largest share (21%) of the rise in total premium travel was within the Far East;
- This market expanded 7.2% in 2013, supported by regional trade growth in the second half of the year;
- Economy international travel expanded 3.5% in 2013, significantly down on 2012 (5.9%);
- The within Far East economy class market slowed most, with growth in 2013 (4.3%) half the pace of 2012;
- Although Asian economies made some gains in 2013, China slowed to rates not seen since 1990;
- The outlook for premium travel is broadly positive, but recent improvements in key drivers appear to be pausing;
- Business confidence has flattened and export orders growth has slowed, reflecting weakness in emerging markets;
- Nonetheless, performance of advanced economies should sustain premium travel, at least at current growth rates.
PREMIUM TRAFFIC MONITOR DECEMBER 2013
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
