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- Social networks are massive, somewhat unpredictable places, and doing business successfully on them requires a shift in approach
- Business author Penny Power gives a few tips on this new kind of business in a new web TV show
Normally, in the world of business it pays to be methodical and process oriented. The more you can remove random external events from the equation, the more control you have over your destiny.
This view is starting to change however, having been shaken up by the rise of social media and social marketing.
According to business author and social networking specialist Penny Power, in the new Web 2.0 business environment, serendipity and randomness can be your friends.
In fact, in her new TV show, Power recommends staying as open as possible to the accidents and coincidences that can emerge on social networks. Think twice before you filter, she says.
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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
