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Record year for IOBUS in Rome and half a million passengers expected by 2024

IOBUS in La Spezia

Among the new products launched, the combined Milan-Rome ticket

Record final figures for IOBUS, the all-Italian open bus city tour company which in 2023 recorded, in Rome alone, a movement of almost 400 thousand passengers, with peaks of 50 thousand presences in the peak months. To complete the balance of a positive season, the good performances of the tours in Milan, La Spezia (Porto Venere-Lerici) and Matera.


And for the 2024 season the forecasts are characterized by constant growth as highlighted by Giuseppe Cilia, President of IOBUS: “The perceptions we have are all positive and the trend of this first period of the year confirms strong growth compared to 2023. In Rome, in particular, also in view of the 2025 Jubilee, we expect to have even more marked increases in attendance and the real challenge will be to welcome them with great professionalism and enthusiasm without losing sight of the importance of the quality of the product we offer.”

A season, therefore, marked by good operational successes also expected for Milan, La Spezia, Porto Venere, Lerici and Matera where IOBUS consolidates the partnerships, as underlined by the company’s general manager, Fabiola Cilia, who adds: “This year then we launched the new product of the Rome-Milan combined ticket which offers the opportunity to enjoy two tours with a single voucher at a reduced rate, made possible by the precious collaboration with Milan Open Tour. An innovative product which has already been published in most important online platforms. In this regard, it is worth remembering that all IOBUS products are now present in the main OLTAs, as well as on our institutional website, with a deep-rooted ‘nesting’ at a territorial level which then represents the true operational strength of our company and the key to the success of our tourist services. And for the immediate future” adds Fabiola Cilia. “IOBUS intends to consolidate existing partnerships, and innovate strategic collaborations such as the one with Hard Rock Cafè, an iconic brand that can intercept and retain international customers.

Furthermore, we do not rule out the launch of new tours in other Italian cities with a strong tourist vocation in view of the high season, committing ourselves to setting up cutting-edge
ancillary products, such as digital walking tours, suitable for every age group. age and every type of customer.”

And also in 2024 IOBUS will participate in the main international tourism fairs to promote its open bus tours.

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