Special keynote by Ocean Properties Ltd, and sessions sponsored by Digital Alchemy, GCommerce, Nor1, Stash, Flip.to and more, to provide attendees with tips and tricks to build and expand upon online marketing initiatives.
FORT WORTH, TX – Following a successful inaugural event in 2012, Digital Alchemy and GCommerce announced that the second annual Hospitality Marketing Exchange HME (HME) will take place May 8-9, 2013, at the Sonesta Bayfront Hotel Coconut Grove in Miami. This full-day interactive hospitality summit will address online planning and execution as it pertains to new ideas to drive revenue, search marketing, the value of social sharing, and much more. Valuable opportunities to network with industry leaders and peers will be offered during the welcome reception the evening before as well as through the next day.
Filling the gap in online marketing execution
The Hospitality Marketing Exchange was created in order to fill the educational gap that hoteliers experience when marketing their properties through Internet-based tools, such as email marketing and social media channels. From addressing the continued shift of global consumers to increasing online activity, the HME summit will provide hoteliers with the education and tools needed to understand which activities provide the best return on investment and how to successfully implement them.
“We were thrilled with the results and feedback from our inaugural summit last year, and we are looking forward to bringing the next event to Miami this year,” says Don Hay, Digital Alchemy CEO. “It is no secret that consumers have embraced the online culture and are doing much of their research, decision making, and reservations online. The Hospitality Marketing Exchange is the perfect venue for professionals to hone skills and techniques that will best position them for success, both now and in the future.”
Conference agenda:
Loren Gray, Director of eCommerce, Ocean Properties, Ltd., will kick off the event as keynote speaker.
Other topics to be discussed during the summit include, but are not limited to:
- The Value of Social Sharing
- The State of Search Marketing
- The Power of Taking Search Local
- The Ever-changing Landscape of Hotel Rewards Programs
- Integrating Email, Mobile and Social to Drive New Revenue
- Upselling Your Way to New Revenue
- Get the Edge in Hotel Profit Optimization.
“HME Miami will bring together hoteliers and the thought leaders of the industry to collaborate on emerging marketing trends. The digital marketplace is dynamic and constantly evolving. HME Miami is the perfect forum to educate hoteliers on this dynamic ecosphere of digital marketing opportunities to find the right strategic and tactical approach to claim more market share,” says Chris Jackson, President of GCommerce.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
