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83 partners, including 62 hotels, have joined this year’s Budapest Winter Invitation campaign, to raise HUF 35 million (140,000 euros), which sum was complemented by the HNTO‘s HUF 100 million (400,000 euros). The most important, concentrated winter campaign is forecast to generate 60,000 additional guest nights in the Hungarian capital.
BWI is specifically targeted at Germany, the UK, France, Italy, Spain, Russia, Scandinavia, Ireland, Israel, Austria, Poland, Romania and Slovakia. These countries were selected based on the experiences of previous years. The campaign is also expected to have a long-term image-building impact in the target countries.
Malev operates a total 250 weekly flights from the campaign markets and Budapest Airport is offering major discounts for carriers opening new destinations or increasing frequencies to Ferihegy.
The campaign is coordinated by the HNTO. Dedicated partners are 3-, 4- and 5-star hotels in Budapest, the Hotel Association of Hungary, Malev, Budapest Airport, Budapest Festival Center and other suppliers.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
