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HomeRegional NewsAsia-PacificAccor’s optimistic view of Japanese economy&travel sector prompts major expansion plans

Accor’s optimistic view of Japanese economy&travel sector prompts major expansion plans

Accor<.> is to add its second deluxe Sofitel hotel in Japan following agreement for the rebranding of a…

Accor<.> is to add its second deluxe Sofitel hotel in Japan following agreement for the rebranding of a prominent hotel in the heart of Nagoya, Japan’s fourth-largest city and a highly significant commercial and industrial centre. Hotel The Cypress in Nagoya will join Accor’s prestige brand from 4 December 2002 and will be rebranded Sofitel The Cypress Nagoya.



The hotel enjoys a highly convenient location in the centre of the city, just a few minutes walk from Nagoya Railway Station (where the bullet train stops) and close to Nagoya Congress Centre, Citizen’s Auditorium and Nagoya Dome.



Originally launched as the Century Hyatt Nagoya, the hotel is owned by Nakamo Sun Route K.K. and offers 115 contemporary-styled rooms and suites with full facilities for business and leisure travellers. There are two restaurants and bars, catering for western and Japanese cuisines, and a variety of meeting and function facilities for up to 100 delegates.



Accor Asia Pacific Chairman, David Baffsky, said that the hotel would be a significant addition to Accor’s Japan and global hotel networks.



With a population of over two million, Nagoya is one of Japan’s most important commercial and industrial cities and caters for a large number of domestic and international business travellers, said Mr Baffsky. We believe that with the addition of international branding, there will be considerable benefits for the hotel, especially in these difficult economic conditions.



Mr Baffsky said it was particularly pleasing that from just one hotel in Japan at the beginning of 2001, Accor had increased its portfolio to five in less than two years. In September, Accor launched the Novotel brand in Koshien (Osaka West) and two Formule 1 hotels have been launched on major arterial routes outside Tokyo. Mr Baffsky said the group was looking at a number of other potential hotel developments and partnerships in Japan and expected substantial growth for all of Accor’s well known international brands.



Managing Director, Michael Issenberg, said that the hotel will benefit from having a ‘sister’ hotel in Tokyo, as well as Sofitels in key cities in China, Thailand, Korea, Australia and elsewhere in the Asia Pacific region.



There is also excellent potential for building inbound leisure business from countries in north Asia and from Australia, North America and Europe, where Sofitel is one of the leading deluxe hotel brands, said Mr Issenberg. We will also be able to market the hotel more extensively through the Accor global distribution network.



There are some early optimistic signs for Japanese tourism and travel, in particular the start of direct flights between Australia and Nagoya by Australian Airlines, and we will be working closely with the hotel to maximise the potential of these opportunities.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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