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April thrill for UK hotels bodes well for summer

April showered good news on the UK hotel industry with double digit increases in rooms yield across the board, according to the latest figures from PKF hotel

April showered good news on the UK hotel industry with double digit increases in rooms yield across the board, according to the latest figures from PKF hotel  consultancy services.

PKF`s report, published today, shows London hotel occupancy up 3.7% to 75.8% in April, compared to the same period last year. Average room rate was up 8.3% to £104.78, pushing rooms yield up 12.3% £79.40.

Hoteliers outside London also had reason to celebrate with occupancy in April this year up 4.0% to 71.9% compared to April 2004. Average room rate was up 6.2% to £65.20 and rooms yield increased by 10.4% to £46.89.

Robert Barnard, partner for hotel consultancy services at PKF, said: “These positive figures are extremely good news for the hotel industry, although Easter fell in April last year so the results are not strictly comparable. Occupancy is up more than 5% across the board, which has stimulated average rate growth, allowing for overall performance to improve. Double digit increases in rooms yield both in London and in the regions show a very promising foundation for the early summer season. We`ve been warned of a possible hot summer and these figures are certainly sizzling already!”

Preliminary data for April 2005

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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