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HomeRegional NewsAustralia & N.ZealandBedsonline signs preferred partnership with Australian Travel Agent Co-operative (ATAC) to further increase distribution reach in Australia

Bedsonline signs preferred partnership with Australian Travel Agent Co-operative (ATAC) to further increase distribution reach in Australia

This new enhanced partnership further enhances Bedsonline distribution position in Australia. The 180,000 hotel properties that form part of Bedsonline’s portfolio – many under special terms & conditions – will now be available to ATAC’s network.

Bedsonline, the leading global provider of online accommodation and ancillary products, has announced a preferred deal with Australian Travel Agents Co-operative (ATAC), the only co-operative buying group in the Australian travel industry where the members are the only shareholders.

This new partnership places Bedsonline in a stronger position in the Australian source market via ATACs portfolio of 108 travel agencies that specialise in both leisure and corporate travel.

In turn, ATAC members will be able to book directly with Bedsonline gaining full access to its extensive portfolio of 180,000 hotel properties in 140 countries worldwide that provide breadth and depth of range globally – many of which are contracted under unique terms and conditions.

Peter Jones, Regional Manager Pacific at Hotelbeds, said: “We are very pleased to announce this partnership. ATAC holds a strong position in the market due to an increase in the number of members over the last 12 months. They have achieved this by offering a strong and flexible model to both existing and potential travel agents."

"The Pacific team and I are looking forward to working very closely with Michelle and all the travel agencies that form part of the cooperative. No doubt, once the time comes and Australia's international borders are open again, we will both be well equipped to take advantage of significant pent-up demand."

Michelle Emerton, General Manager at ATAC, added: “We’re really excited about our enhanced partnership with Bedsonline, as it will give our members quick and easy access to a fantastic range of hotel property options globally, backed by a great system and the sales support offered by the Bedsonline team.”

Tatiana Rokou

Tatiana is the news coordinator for TravelDailyNews Media Network (, and Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.