The new journal, which will be published annually, has been placed in all 6,400 of the company hotel and resort guestrooms coast to coast and off shore in Hawaii and Curacao.
THE WOODLANDS (HOUSTON), TEXAS – Benchmark Hospitality International, a leading US-based independent hospitality management company, has launched a new lifestyle journal, Mosaic. The new journal, which will be published annually, has been placed in all 6,400 of the company hotel and resort guestrooms coast to coast and off shore in Hawaii and Curacao. Mosaic complements the introduction of the company’s two brands to the consumer market, Personal Luxury Resorts & Hotel-Benchmark’s hand-picked luxury properties in spectacular U.S. destinations, and Benchmark Resorts & Hotels -a collection of the finest in lodging, dining, recreational and meeting accommodations throughout the US and internationally. Benchmark’s Founder, Chairman & CEO Burt Cabanas made the announcement.
“This lifestyle magazine is perfectly timed in Benchmark’s evolution,” said Mr. Cabanas. “It projects everything our company is about – bringing together dissimilar parts into a mosaic for an unparalleled guest experience.” Cabanas continued with, “The richness of an organization is in its diversity … we are all part of the collection, much like pieces of colored glass or stone make up a beautiful mosaic. It seemed appropriate to name our new lifestyle journal Mosaic.”
“The inaugural issue of Benchmark’s new lifestyle journal was published to broad acclaim from both within and outside the industry,” said John Davies, vice president marketing. While offering an overview of the company’s independently-branded properties in unique destinations both within the Personal Luxury and Benchmark Resorts & Hotels collections, Mosaic goes beyond a marketing piece and moves into the category of lifestyle journal by offering departments like “Wanderlust” – visually showcasing the breathtaking destinations across the country and internationally, leaving the reader with a taste, scent or sense of adventure of each locale. “On the Menu” covers what’s happening in the kitchen of each extraordinary property, and offers tips to home cooks who might want to bring back the flavors of their vacation experience. “Tee Time” is designed for the golfer in everyone (or in everyone’s life), and “Pick Your Passion” is for those who love to venture off the beaten path and into nature – like fly-fishing in Jackson Hole.
The heart and soul of Mosaic, though, are the extraordinary properties and equally remarkable locations. As Benchmark’s hotels and resorts are all individually branded, there is nothing the same at any location, except the attention provided to the needs of each individual guest. Benchmark is redefining the guest experience – not by ever-changing policies and service platforms common to the hospitality industry – but by sensitively focusing on making a true difference in the experience of every guest – so each feels uniquely attended to without being fawned over. Called “Be the Difference,” Benchmark’s service initiative is philosophical and practical verses procedural. In essence, employees are sensitized to observe the needs and preferences of every guest and quietly attend to these needs. Attention is subtle and helpful and never obvious.
Whether Turtle Bay Resort on the North Shore of Oahu – the world’s surfing paradise, or Bardessono in the heart of Napa Valley – North America’s storied wine region, or Hotel 1000 in the center of high-tech Seattle, or The Chattanoogan in the heart of historic Chattanooga, or Costa d’Este Beach Resort – 7-time Grammy Award-winning Gloria Estefan’s renowned resort in Vero Beach, Florida, each offers a distinctive experience, superb cuisine and the opportunity for recapturing a genuine sense of well-being.
Photo caption (Left to right): Burt Cabanas is presented a framed copy of Benchmark’s inaugural issue of Mosaic, the hospitality management company’s new lifestyle magazine. John Davies, Vice President Marketing, who oversaw the project, presents.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
