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Bulgari Hotel Roma opened in Piazza Augusto Imperatore

The new hotel offers the relaxed elegance of 114 luxurious rooms and suites.

ROME – Bulgari Hotels & Resorts announce the opening of its newest luxury hotel, the Bulgari Hotel Roma, at Piazza Augusto Imperatore, 10.

The new hotel, a landmark event on the Rome hotel scene, offers the relaxed elegance of 114 luxurious rooms and suites. Like the hotel’s public spaces, they are designed by the Milan-based architectural studio ACPV Antonio Citterio Patricia Viel, who are responsible for the signature look of all nine Bulgari Hotels and Resorts worldwide while the Studio Polis of Rome – architect Gennaro Farina – curated the design and supervision of the restoration works of the building, the decorative apparatus and was also involved in the urban planning.

Bulgari unveiled its ninth and newest property to a selected audience with an array of spectacles from live music and dance to exceptional cuisine and a majestic drone show.

The preview to 600 selected guests included Bulgari brand ambassadors and prominent people who added some celebrity sparkle to the event, including famed actresses and Bulgari Brand ambassadors Zendaya and Priyanka Chopra Jonas, who, on this special occasion, wore a star piece of the Monete collection called Augustus Emerald Monete Sautoir. The sautoir integrates another trademark of the Roman Jeweller, namely its unrivalled mastery with precious gemstones. With emerald beads totalizing over 600 carats, the ultra-precious long gemstone chain culminates into an octagonal pendant flaunting a bronze Roman coin of 14-37 A.D. with the profile of emperor Tiberius Augustus.

French actress Adele Exarchopoulos, German actress Emilia Schüle, Lebanese TV Presenter and Journalist Raya Abi Rached, Saudi Arabian TV presenter Lojain Omran and Turkish actress Alina Boz were also in attendance.

Local celebrities included Italian actresses Miriam Leone and Cristiana Capotondi and actor Alessandro Gassmann.

They were joined by top international press and several eminent Italian dignitaries and public figures from Rome’s scene.

The celebrations began with Bulgari Group CEO Jean-Christophe Babin hosting a ribbon cutting ceremony in front of an original 1 B.C. statue in Pentelic marble of a seated Augustus covered with a cloak and portrayed with the traditional attributes of Jupiter welcoming the guests at the Hotel entrance. A Roman sculpture from Villa Mattei al Clelio part of the quinquennial exhibition in the Vestibolo space of five Torlonia Collections’s works recently subjected to study and restoration conducted by the Torlonia Foundation with the contribution of Bulgari.

He was joined by Mayor of Rome, Roberto Gualtieri, Priyanka Chopra Jonas and Zendaya, Executive Vice President Bulgari Group Silvio Ursini, General Manager of Bulgari Hotel Roma, Vincenzo Falcone and Rome Council Member Alessandro Onorato.

Bulgari Group CEO, Jean-Christophe Babin, spoke of his pride at the Hotel’s launch: “The Bulgari hotel in Rome is not just a new gem of the Eternal City, but a true contemporary and innovative Roman monument that combines the pinnacle of hospitality and gastronomy setting a new world standard, but also a genuine cultural center with a public library on Roman arts and architecture and unique statues from the world famous Torlonia collection such as the Emperor Augustus welcoming our guests in the entrance vestibule. The hotel offers a unique full immersion in a new luxury combining hospitality, arts and craftsmanship, pioneering a new generation of Haute Hospitalité Monuments. We are honored to contribute to the splendor of Rome, home of Bulgari and always an inexhaustible source of inspiration for all its creations. Looking forward and epitomizing the inclusive, aspirational and contemporary city of the 21st century.”

Vincenzo Falcone, General Manager of the new Bulgari Hotel Roma said: “I am delighted to have the honour of opening the Bulgari Hotel Roma, the ninth jewel in the Bulgari crown. I look forward to leading my team of world-class professionals to deliver the impeccable service for which the Italian jeweller of hospitality is rightly famous.”

Through a discovery journey of the hotel in different locations, guests were dazzled by live music performances, an exhibition of vintage Bulgari pieces such as a necklace in platinum with emeralds and diamonds dating back to 1962 and formerly belonged to Elizabeth Taylor and a star-studded red carpet.

Evening entertainment on the ground floor was ignited by party live band The Shakes with a signature menu of small bites curated by Chef Niko Romito including the Vitello Tonnato, Pappa al Pomodoro and Tortelli with scampi and tarragon.

Guests also enjoyed bespoke visits to a selection of the hotel’s signature spaces, including the sumptuous 300 sqm Bulgari Suite, the luxurious Spa, and the iconic Bulgari Bar and La Terrazza, with sweeping views of the city on the 7th floor.

As evening turned to night the celebrations moved to the 5th floor, where Italian musician and composer Saturnino kept the energy bubbling in the outdoor terrace of Il Ristorante – Niko Romito, beautifully illuminated for the occasion, as guests took in the dramatic views of the Mausoleum of Augustus in front of the Hotel building.

Roman and Bulgari heritage were at the heart of the event, which included a spectacular show with 200 drones: a long-distance light performance, visible from every part of the Hotel ensured Bulgari left its indelible mark on the Rome sky to be seen from far and wide.

After the show, singer Alessandro Ristori, one of the leading Italian 60’s and 70’s music interpreters, brought on stage the best songs of his repertoire combining international titles and emblematic Italian successes such as “Come prima più di Prima” and “Pensiero Stupendo”.

Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network | Website

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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