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In an effort to increase the speed and efficiency of their technology platform and enable travel agents a simple, flexible and advanced process to book their hotel brands, Carlson Hotels recently became Sabre Hospitality Solutions’ beta customer for its Direct Connect XML direct connect booking platform.
Sabre Hospitality’s DCX platform is based on the Open Travel Alliance’s advanced, open XML technology standards. The technology will allow Carlson Hotels to increase the content, product, and promotions it offers its direct consumers and the more than 55,000 travel agent locations globally who are connected to the Sabre Global Distribution System (GDS).
“Enabling Sabre’s DCX provides us the ability to more effectively and efficiently communicate with the global travel agency community,” said Christine Brosnahan, vice president, Distribution and Reservation Services for Carlson Hotels. “We value our growing relationships with travel agencies and the Sabre DCX aligns with our strategy to grow our travel agency bookings through stronger relationships. The DCX supports our patented Look To Book Travel Agency program which is our loyalty program for travel agents. In the last year, Carlson Hotels has also greatly enhanced the commission payment process ensuring accurate and timely payment of commissions.”
By complying with OpenTravel’s standards for direct connect technology, Sabre Hospitality Solutions and Carlson Hotels are helping to facilitate the standardization of communication within the travel industry leading to a more seamless shopping experience for travel agents, and a more efficient way for all players in the industry to do business.
“Sabre Hospitality Solutions’ DCX was designed to enhance user experience and create technology that can keep up with ever-increasing technological demands in the travel industry,” said Stephen Fitzgerald, chief operating officer for Sabre Hospitality Solutions. “We were thrilled to have such a prestigious and global customer as Carlson Hotels as the beta customer for this project. With their help in the process, we have been able to create a product that meets hoteliers’ needs now and in the future.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
