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DigiTravel Consulting, BTP Automation and About Partners announce new hotel program

Opportunity Analysis to deliver smarter sourcing and remove marketplace uncertainty.

LΑΚΕ WΟΡΤΗ, FL – DigiTravel Consulting and its partners, BTP Automation, an industry leader in data analytics and automation for hotel program management, and About Partners a digitally focused representation company, announce its complimentary and independent Hotel Program ‘Opportunity Analysis’. A brand-new tool designed to shake up the outdated sourcing process and deliver much needed change for the corporate travel sector.

Providing tailored guidance on how to simplify and automate the cumbersome current processes to better meet the demands of an ever-changing and challenging sourcing environment, the partners will analyse a company’s current hotel program to formulate a comprehensive range of opportunities that create smarter sourcing, savings, increased levels of service, and improved traveler experience for future hotel programs.

“The ‘Opportunity Analysis’ has been carefully designed by real industry experience to outline value and savings for companies and hotels, without going through the cumbersome RFP process every year, driving continuous improvement, innovative services and smarter sourcing,” says Susan Lichtenstein, Managing Partner of DigiTravel Consulting.

Bruce Yoxsimer, CEO of BTP Automation says, “There’s a lot of confusion in hotel procurement right now. Unless you really have your arms around your position as a buyer it’ very difficult to build a program that supports your goals as an organization. Our goal as partners is to provide a clear path forward for companies as travel ramps back up. Data driven analytics, automation of manual processes, and continuous sourcing is the key.”

Linda Bekoe, CEO of About Partners says, “Talking to many of our corporate buyers, it’s crystal clear the current RFP process is no longer a good fit for most companies. Quite simply their demands and needs have changed. The Hotel Program ‘Opportunity Analysis’ will give them a razor-sharp picture of savings, as well as an understanding of the whole value proposition. And it’s worth noting, there are no fees to corporates. After all the turmoil, this is a really positive and impactful way forward for DigiTravel and Partners to give back to the industry.”

The ‘Opportunity Analysis’ is available on a global basis and for any size corporate travel program.

Tatiana Rokou

Tatiana is the news coordinator for TravelDailyNews Media Network (, and Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.