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Dubai media city takes action for pre-opening pr

Radisson SAS Hotel, Dubai Media City, part of the fast-growing Brussels-based Rezidor SAS hospitality…

Radisson SAS Hotel, Dubai Media City, part of the fast-growing Brussels-based Rezidor SAS hospitality, has appointed Action Global Communications as its public relations agency for its soon-to-open property in Dubai Media City (DMC).



The agreement covers pre-opening media related activities across the GCC. Action Global Communications’ Gulf headquarters in Dubai, MCS/Action, will drive the account.



Radisson SAS already has a decade long relationship with MCS/Action. The agency’s knowledge and experience will be a great asset to the property,” said Siegfried Nierhaus, General Manager, Radisson SAS Hotel, Dubai Media City.



Situated amidst Dubai’s bustling technology and communications hub, the hotel will be the first to open in DMC and marks the return of Radisson SAS to the emirate.



“We’re committed to ensuring that the Radisson SAS profile is firmly established as the business hotel of choice,“ said Esaias Kammitsis, CEO, Action Global Communications.



“We will utilise our knowledge of the brand to successfully launch the property in DMC this December.”

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