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Ecuador successfully launches new marketing campaign, “Time to Reset”

  • Equador
  • Quito, Ecuador

Beyond its rich cultural offerings, Quito boasts a striking setting, nestled in the Andes Mountains at an elevation of over 2,800 meters (9,200 feet), providing visitors with stunning panoramic views and a unique high-altitude experience. 

QUITO, ECUADOR – As countless international travelers have experienced, Ecuador offers one of the best natural environments in the world to renew and rediscover oneself. The country is now making this official with the release of its “Time to Reset in Ecuador” marketing campaign.

Unveiled a few weeks ago by President Guillermo Lasso, “Time to Reset in Ecuador” invites travelers from around the world to unwind and refresh during their next visit to this South American destination.

“Ecuador is one of the most megadiverse countries in the world. It is a small territory that provides a natural spectacle. The dissemination of this campaign through social networks will be very successful and benefit the tourism industry,” said President Lasso, during the official presentation.


The campaign consists of a series of short videos, images and special designs distributed weekly through digital channels, including social media. The videos are mainly directed at millennial Internet users from the United States, Canada, the United Kingdom, Germany, France and Spain, as these countries account for 49% of all international travel to Ecuador.

“After the pandemic, trends show that tourists are hungry for real and authentic content and are no longer inspired by advertising in traditional media because times have changed,” said Niels Olsen, Minister of Tourism of Ecuador.

During its first month, “Time to Reset in Ecuador” achieved close to 43.5 million impressions, of which approximately two-thirds came from the United States. The number of worldwide impressions is expected to rise to 880 million by the end of the current semester.

Tourism is a great driver for Ecuador’s economy and is now the fastest-growing industry nationwide. More than half a million jobs in the country are linked to this activity.

The “Time to Reset in Ecuador” project cost 1.85 million dollars and is a part of the broader government initiative “Más Ecuador en el mundo y más mundo en Ecuador” (“More Ecuador in the World and More World in Ecuador”). Other actions to promote tourism in the country include eliminating a currency outflow tax that affected airlines and signing the “Cielos Abiertos” agreement to make air travel prices cheaper for the public.

As a centerpiece of the new campaign, the Ecuador Ministry of Tourism released a 19-minute documentary that highlights the country’s natural wonders, such as its biodiversity, breathtaking landscapes, and cultural experiences.

New hotel openings in Ecuador 2023

As part of this burgeoning tourism sector, the capital city of Quito has welcomed a wave of new hotel openings in 2023, further enhancing the travel experience for those eager to discover this enchanting corner of South America.

Quito is a city steeped in history and tradition. Its well-preserved colonial center, known as the “Old Town” or “Quito’s Historic Center,” is a UNESCO World Heritage Site, brimming with historic churches, plazas, and charming cobblestone streets.

Whether you’re a traveler seeking the opulence of a boutique hotel in the heart of the city or someone looking to connect with Ecuador’s natural beauty through an eco-friendly lodge in the nearby cloud forest, Quito’s new hotel openings in 2023 are sure to have something for everyone.

These new hotels are expected to blend modern amenities with Ecuadorian hospitality, providing an exceptional base for exploring the city’s attractions and venturing into the surrounding countryside. Whether you’re planning to explore the historic wonders of the city, embark on an adventure into the Amazon rainforest, or take a journey to the Galápagos Islands, Quito’s burgeoning hotel scene in 2023 is poised to contribute to Ecuador’s reputation as a must-visit destination.

Go Quito Hotel – Avenida Eloy Alfaro #34-137 y Catalina Aldaz, Quito
Go Quito Hotel offers a unique blend of sustainability, culture, and breathtaking views. With 151 thoughtfully designed rooms that pay homage to the Andes’ natural beauty and cultural heritage, the hotel provides comfort and tranquility. It features three exceptional dining venues, tantalizing your taste buds with flavorful cuisine. Additionally, the hotel boasts eight well-appointed meeting rooms and nine versatile event spaces for sophisticated gatherings. However, Go Quito Hotel is more than just accommodation; it’s an opportunity to immerse yourself in a spacious, peaceful, and welcoming atmosphere. Whether you’re here for business or leisure, the hotel provides a range of experiences. Indulge in gourmet dining, sip refreshing drinks while enjoying the scenery, or partake in curated leisure activities. Go Quito Hotel aims to be your sanctuary, where your needs and desires are seamlessly integrated into your stay.

Inti Hotel Quito – Avenida Tarqui #1-238, Quito
Inti Hotel offers a warm and inviting atmosphere where every guest is made to feel at home. Housed in a charming colonial-style building that reflects the architectural heritage of Quito, this hotel seamlessly combines historical beauty with modern comfort. Situated just 45 minutes by car from the Mariscal Sucre International Airport, the hotel is conveniently located close to the historic center, only 1.5 km away – right across from Ejido Park, where you’ll find a Quito metro station, making exploration easy.

More than just a place to stay, Inti Hotel is your welcoming abode in Quito. With a dedicated team of collaborators ready to assist you, they take pride in providing exceptional attention to their guests. Facilities and guest services include complimentary breakfast to start the day right, free car parking for added convenience, and select rooms with Jacuzzis for a touch of luxury. Room service is always available, and paid laundry service to keep clothes fresh and clean.

La Quinta by Wyndham Quito – Avenida de los Shyris 37-53 y Naciones Unidas, Quito
La Quinta by Wyndham Quito offers an extensive range of hotel amenities to enhance your stay. From convenient elevators and assistance with tours and tickets to a stylish bar and versatile event spaces suitable for weddings and other gatherings, this hotel caters to various needs. Business travelers can make use of the well-equipped Business Center, while guests can savor a cup of coffee in the cozy café. The hotel’s proximity to public transportation makes exploring the city hassle-free, and options like early check-in, express check-out, and late check-out add to the convenience. Enjoy the ease of free Wi-Fi, the assistance of a multilingual concierge, and a hearty buffet breakfast. Additional perks include free parking, a fitness center, a smoke-free environment, and services such as room service, daily housekeeping, laundry facilities, and event organization support. With a 24-hour reception, a restaurant, meeting rooms, a sauna, and even pet-friendly accommodations, La Quinta by Wyndham Quito ensures a comfortable and well-rounded experience for every guest with its convenient location with easy access to both the city’s cultural attractions and natural wonders.

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.