Two-way integration to facilitate automatic rate & inventory distribution across meta-channels.
AMSTERDAM – Hotel distribution expert eRevMax has established 2-way connectivity with leading meta-search management solutions provider MyHotelShop. Mutual hotel customers can now update rate and availability to TripAdvisor, Trivago and Kayak to get more direct booking traffic through RateTiger and LIVE OS interface.
MyHotelShop is a leading meta-search bid management solution provider in Europe currently serving around 1,400 properties. This integration is another addition to eRevMax’s expanding partner ecosystem which provides hotels 360-degree solutions for distribution and revenue management. eRevMax provides seamless connectivity to all categories of third party booking sites (OTAs, Wholesalers, GDS, Tour Operators, Social Media, Metasearch sites) from a single platform.
“Meta-search engines have become an important marketing channel for hotels. Following this integration, hotel customers can leverage the real-time rate and availability distribution across multiple meta-search sites. Due to the complexities of Bid Management process, a managed service for meta-search channels makes it easier for hotels from a digital marketing perspective based upon a monthly advertising budget,” said Ullrich Kastner, Managing Director & Founder, MyHotelShop.
“This integration give our hotel clients a bid management solution for better positioning in meta-search channels and drive potential guests to brand website for more direct bookings. It is a highly effective tool that will allow our customers to reach out to a much larger audience and offer an extended scope for improving direct bookings through an eco-system of meta-search sites,” said Ashis Saha, SVP – Project Management, eRevMax.
eRevMax offers seamless connectivity with over 350 OTAs and 80 technology providers. The company is developing its connectivity solutions to offer sophisticated real-time revenue management functionality to the hospitality industry. This includes solutions for the independent market and scaling up through the Tier One enterprise hotel groups. eRevMax's Channel Ecosystem facilitates quality certified connectivity and relationship management services to support complex revenue generation strategies.
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He currently studies Communication, Media & Culture in Panteion University of Political & Social Studies of Athens.
