Hotel 6 brand to enter three new markets.
DALLAS – G6 Hospitality, known for its iconic economy lodging brands, Motel 6 and Studio 6 in the U.S. and Canada, announced the signing of three new franchise agreements with Latina Promohoteles, S.A. de C.V., to build three new Hotel 6 properties in the cities of Queretaro, Leon and Irapuato.
The new signings are part of the company's efforts to bring its unique brands to Mexico. In 2014, G6 Hospitality signed an area development agreement with Latina Promohoteles, a subsidiary of Promodesa Commercial to open up to 55 new-construction Hotel 6/Estudio 6 properties by the end of 2020.
"We are thrilled to continue our development efforts in key regions in Mexico to offer leisure and business travelers with the best lodging options for budget-conscious guests and their families," said Dean Savas, Executive Vice President, Franchise and International Development at G6 Hospitality. "We are very excited to continue our expansion's plans in Mexico to fulfill the needs of international and domestic travelers, but most importantly, we are thrilled to do so with Latina Promohoteles, who has been a reliable partner with a renowned reputation in the country."
With an estimated investment of three million dollars per location, these new properties will feature elements of the company's award winning, modern-style Phoenix design. "The new Hotel 6 properties will satisfy the growing lodging demand in these important markets while offering travelers everything they need for a comfortable stay at reasonable rates," said Juan Carlos Gonzalez, Vice President of Latina Promohoteles.
Once completed, these new locations will feature modern rooms and spacious areas for social gatherings as well as unique amenities including complimentary breakfast and internet, laundry facilities, parking, and the affordability the iconic brand is known for. The properties in Queretaro and Leon are targeted to open in 2017 while the location in Irapuato will be ready by 2018.
With its established network, ambitious renovation efforts in the US, and the strong appeal of its Motel 6, Studio 6, Hotel 6 and Estudio 6 brands, G6 Hospitality continues to establish itself as the leader of the economy lodging segment in the U.S., Canada and soon to be in Latin America.
G6 Hospitality Launches Revolutionary Cloud-Based Revenue Management System For Motel 6 And Studio 6 Properties
G6 Hospitality LLC, the parent company of the iconic Motel 6 and Studio 6 brands in the U.S. and Canada announced the rollout of the first-ever G6 Revenue Optimization Workspace – or G6ROW – to its network of corporate-owned properties and franchisees. GROW is a state-of-the-art revenue management system that has been exclusively designed for the economy segment to provide near real-time rate and inventory management from any device, anytime.
"Gone are the days when property and revenue managers have to be tethered to their desks, pouring over pages of data and spreadsheets to make informed decisions about room rates and inventory allotments," said Lance Miceli, Chief Marketing Officer of G6 Hospitality. "Through a fast, responsive and easy-to-use system, G6ROW™ provides hoteliers at Motel 6 and Studio 6 with the flexibility and up-to-date information they need to effectively manage their top line from any device, in near real time."
G6ROW features a unique design that integrates dynamic pricing functionality with business intelligence through a sophisticated rules engine that is intuitive and user-friendly. "Designed on a responsive code base, G6ROW™ brings together in a cloud-based platform a comprehensive view of revenue management allowing operators to manage their property whether onsite or remote," said Jeff Winslow, Chief Information Officer of G6 Hospitality.
There are two unique, yet fully integrated components of the G6ROW™ platform. The first component, a proprietary Rate Administration module was designed for maximum efficiency in managing rates, discounts, policies and restrictions and is universal compatible to work together with any Property Management System. The second component, Revenue Optimization, integrates near real-time inventory reconciliation between all channels that facilitates true dynamic pricing. "The product's design allows hoteliers to apply conditional logic or 'rules' to maximize their business and comprehensive business intelligence and notifications to help them make better informed revenue-based decisions in the moment," added Miceli.
Since its acquisition by Blackstone in 2012, G6 Hospitality has been undergoing a complete technology overhaul of its platforms, processes and systems to support its network of more than 1,350 corporate-owned and franchisee properties, and G6ROW is a core component of this transformation. G6 Hospitality worked with Above Property (Naples, FL) on the development of the G6ROW™ system.
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