Chris Bruce has more than 20 years in executive roles at British Telecom (BT) in its Wi-Fi, hospitality technology and international telecoms businesses.
LONDON – GlobalReach Technology, a leading global provider of high-performance Wi-Fi solutions, service and analytics to the world's leading service providers and their customers, has appointed Chris Bruce as Managing Director.
Chris has more than 20 years in executive roles at British Telecom (BT) in its Wi-Fi, hospitality technology and international telecoms businesses. He previously served as CEO of BT Openzone Wi-Fi, where he led the rapid growth of its HISA (High Speed Internet Access) business with leading international hotel brands. Prior to that, he held the position of VP of Internet Hosting for Europe, as well Director of International Sales & Consulting, BT Global Services, where he led executive relationships across the US, Middle East, Africa and Asia.
Throughout his career, Chris has fostered relationships with some of the largest brands in the international hospitality sector, including Hilton, Guoman Thistle and Starbucks, and successfully delivered a strategically significant and profitable business growth strategy.
"I'm excited to be joining GlobalReach Technology, a company that I've admired for many years as an important technology supplier to BT," said Chris. "With a reputation for high quality wireless service innovation for some of the largest international hospitality brands, GlobalReach has a clear focus on excellence in the guest experience. There isn't another company in the market that can deliver what they can, and our potential for global expansion, particularly in North America, is huge."
Chris also brings many years of international carrier experience, as Chair and Co-chair of the Wireless Broadband Alliance, driving the development of a seamless and secure user experience (Hotspot 2.0) and more recently, the convergence of services over 5G and Next Generation Wi-Fi (802.11ax).
Ted Helvey, Executive Chairman of GlobalReach Technology said: "I'm delighted to welcome Chris to the GlobalReach team. Since the acquisition by Gate Worldwide Holdings earlier this year, we've focused on investing in important areas to leverage our core and unique strengths. Building the team with respected veterans has been a key goal and these appointments are dramatic steps forward to assure we have the team in place to deliver our strategic expansion into hospitality and more deeply serve our current carrier customers worldwide."
GlobalReach provides a highly-configurable, scalable and globally distributed technology platform that enables telecommunication providers and enterprises to deliver, manage and monetize Wi-Fi services and solutions.
Built on its own industry leading technology, its award-winning captive portal, cloud-RADIUS / AAA wireless platform delivers robust public Wi-Fi services, including those for a major national coffee shop chain across the USA, the London Underground, large-scale municipal networks like LinkNYC, San Francisco and San Jose, in-flight Wi-Fi for pan-continental airlines, and carrier SMB services, allowing seamless connectivity for users.
Its clients include Vodafone Group, BT, Virgin Media, CenturyLink, Proximus, Telekom Malaysia, Cisco, HP Aruba and Ruckus Wireless. The platform supports billions of authentications, supporting hundreds of various devices and operating systems.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
