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Grupo Piñero to invest more than 100 million in 2023 to renovate hotels and improve services

Most of the investment will go to Bahía Príncipe Hotels & Resorts with 70 million euros, following a major renovation in Bahia Principe Luxury Esmeralda Hotel, scheduled to reopen in December 2023.

MIAMI, FL – Grupo Piñero, the Spanish tourism company that owns Bahia Principe Hotels & Resorts, is moving forward with major developments underway for 2023 and will invest more than 100 million euros in 2023 to continue with its five-year strategic investment plan, focused mainly on innovation and sustainable growth. Following their business lines, the company’s hotel division will receive 70 million, accrediting the Bahia Principe Residences and Golf division with 16 million and allocating 6 million in its Travel and Mobility divisions.

Hotel Renovations

The hotelier’s major investment undertakes the renovation of assets, incorporating the latest tools and technology for entertainment as well as effectiveness in resource conservation. The major refurbishment underway is the Bahia Principe Luxury Esmeralda Hotel, a 30 million euros investment, scheduled to reopen in December 2023.

At the same time, a chain of four other Bahia Principe hotels including Bahia Principe Luxury Akumal in Mexico, Bahia Principe Grand Punta Cana, Bahia Principe Grand Bávaro in the Dominican Republic and Bahia Principe Grand Jamaica, will continue their 40 million renovation development. Among the many improvements carried out is the recreation of leisure areas and new gastronomic concepts, guaranteeing new brand standards.

Sustainable Growth

Considering the company’s main pillars and its commitment to sustainability as part of their strategic plan, the brand will invest more than 4 million euros under the Natural Capital strategic axis, specifically in its Integral Coastal Management Plan undertaking all Caribbean destinations and an additional 2.5 million in the Energy and Climate axis, for energy management and cost reduction in resorts. Simultaneously, they will invest 5 million euros in digital transformation projects to improve customer experience and back-office efficiency.

Residential and Golf Division

In efforts to improve the Dominican Republic’s beach club and golf clubhouse, Grupo Piñero will allocate 16 million to its residential and golf division, mainly to refurbish and improve services, in addition to the creation of walkways for the enjoyment of all the services in the beach club overseeing the Caribbean Sea. Work will also be completed on the ‘AIRE’ leisure and business center.

For Riviera Maya properties, the most significant investment will be the refurbishment of the old clubhouse, which will become the Members Club, the construction of the first phase of the German School, a coworking center integrated into the Mexican jungle and the completion of the first phase of the sports facilities at the Tulum Country Club and supermarket.

Travel and Mobility Division

As a result of the recent alliance of the group’s inbound Coming2 with Air Canada Vacations, an investment of 4.5 million euros will be allocated in their Travel and Mobility division, in addition to the investments already planned for 2023 to renew and expand the fleet of Solbus vehicles – one of the most modern and safest fleets in the Dominican Republic, including electric units, some of which are already in operation.

As part of their 2023 development plan, the company will be opening new offices in Cancun, Playa del Carmen and Puerto Plata; doubling the workforce in Mexico and incorporating 70% more personnel in the Dominican Republic.

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