Hilton will be this year’s Official Hotel Partner and the collaboration will see the leading hospitality company associating with the biggest night in UK music.
LONDON – Hilton and The BRIT Awards 2024 with Mastercard have announced an exciting new partnership, offering access for Hilton Honors members to get close to the biggest names in music.
The partnership builds on Hilton’s ongoing commitment to supporting the music industry, with the first-ever GRAMMYs hosted at The Beverly Hilton in 1959 and star-studded benefits awarded to Hilton Honors members for over 35 years, bringing music royalty and guests together. In the UK, Hilton’s Secret Socials events have offered music fans and Hilton Honors members an exclusive opportunity to see global artists like they’ve never seen them before, including Kylie Minogue and Olly Alexander, Stormzy, Ellie Goulding, Becky Hill and Tom Grennan.
From 27th January, Hilton Honors members can use their Points for access to one of the biggest music moments in the UK calendar, with a limited number of tickets available to redeem for on the Hilton Honors Experience platform. Music lovers will also be able to redeem for the eagerly anticipated first Secret Socials event of 2024, where lucky winners will be delighted with an intimate performance from a BRIT nominated artist.
The packages available on the Hilton Honors Experience platform further demonstrate how rewarding a stay at Hilton can be for Hilton Honors members, by bringing them access to some of the biggest global talent through unique music moments.
In the lead up to The BRIT Awards, the official Nominations Event was hosted earlier today at the London Hilton on Park Lane, which has recently undergone a multi-million-pound renovation.
On the night of the awards ceremony, “Stay” on the Red Carpet will be a unique moment where Nominees and Performers walking the Red Carpet will be invited to come chat ‘pillow talk’ with Hilton before their big night begins.
Stijn Bastiaens, vice president, Marketing and Loyalty, Europe, Middle East and Africa Hilton, said, “At Hilton, we’re proud of the incredible collaborations we have developed in the sports and music industries and our new partnership with The BRIT Awards solidifies this role by rewarding Hilton Honors members, and bringing them even closer to some of the biggest names in the UK music space. Hilton has a longstanding commitment to supporting the music industry and when it comes to celebrating music and music fans, we are always looking for unique experiences for our Hilton Honors members to be at the forefront of some of the biggest and most talked about events in both the music and sporting calendars.”
The BRIT Awards 2024 with Mastercard will take place on Saturday 2nd March at The O2 Arena in London.
Hilton Honors is a free award-winning loyalty programme, giving members the chance to use their Points to enjoy money-can’t-buy access to music and sport events, available through the Hilton Honors Experience platform. Recently this has included intimate gigs with Kylie Minogue, Stormzy, Ellie Goulding and Tom Grennan as part of Hilton’s Secret Socials. Or getting close to the action at high profile events such as McLaren Formula 1 experiences at Silverstone or A Stay on the Green package at the Ryder Cup in Rome, where guests spent the night in a bespoke Hilton bedroom on the 10th hole, all whilst watching the golfers just outside the bedroom.
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