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IHG (InterContinental Hotels Group) announced that a new 91-room Holiday Inn Express in Merced, CA is now open. The property showcases the brand’s new sign, which is the seal of approval that this hotel exemplifies the standards of the $1 billion Holiday Inn brand re-launch program. First announced in 2007, the re-launch program was established to create a more contemporary brand image as part of the drive to increase quality and drive consistency across the global portfolio. The program focuses on arrival and welcome, guestroom and guest bath comfort. The global estate of more than 3,200 Holiday Inn and Holiday Inn Express properties is expected to be re-launched by the end of 2010.
An event is scheduled for the community in April, where food will be served and prizes given away. Guests at the Holiday Inn Express Merced, CA will experience a comfortable and smart environment with innovative preferred guest upgrades to ensure a productive stay while traveling for business or leisure. The hotel’s newly enhanced complimentary Express Start breakfast bar will feature a full range of breakfast items including a rotation of egg and meat selections, biscuits, yogurt, fruit and the brand’s proprietary cinnamon roll and Smart Roast coffee. The SimplySmart shower incorporates a proprietary Stay Smart Kohler showerhead, signature shower curtain with curved rod, upgraded 100 percent cotton terry towels and a custom line of cinnamon-scented bath products. And, guests will enjoy the SimplySmart bedding collection where they will find new crisp fresh bedding which features an attractive decorative throw, a medium-weight duvet blanket and soft 200 thread-count sheets.
“Holiday Inn Express hotels are designed to be the smart choice for value-conscious business and leisure travelers,” said John Merkin, senior vice president, Brand Management, Holiday Inn Brands, The Americas. "With more than 1,800 properties worldwide and more than 700 properties in the pipeline, the Holiday Inn Express portfolio continues to expand in markets like Merced, CA, providing Holiday Inn Express-Merced, CA."
The property offers a variety of amenities such as Complimentary Express StartTM Breakfast, 24hr Business Center, 24hr Fitness Facility & Outdoor Pool/ Whirlpool. Standard Holiday Inn Express guest rooms feature comfortable queen or king-sized beds, a sitting area with a lounge chair, in-room coffee machine featuring complimentary Smart Roast 100% Arabica coffee. Business travelers will find large desks with ergonomic chairs, free high-speed internet access and free local phone and toll free (U.S. and Canada only), phones with private voicemail and complimentary USA Today newspapers.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
